From time to time, I like to share some B2B and industrial internet marketing blog posts that I’ve seen and found interesting. Here are some great posts I saw this week:

Top 8 Trends for Industrial Marketing: The Marketing Maven Blog’s top 8 trends for industrial marketing – gets you thinking about the shift from traditional to online marketing.

5 Steps to Shorten the B2B Buying Cycle: This Search Engine Land article by Kerry Spellman talks about engaging with customers earlier in the buying cycle, before they even know about your products or services.

Smarter Ways to Get Content Ideas for B2B Blogs: Lee Odden, from TopRank has this  great article about coming up with ideas for your B2B blog…thanks Lee – helps me out for sure!
Social Media: How Can Manufacturers Get the Most Out of It?: Tradesmen Insights article on how social media might not be the best tactic for selling products and services.

Also check out 50 Power Twitter Tips to Help B-to-B Marketers: Great advice, especially if you are new to Twitter.

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Industrial ecommerce is growing, with more and more industrial and B2B products being sold online every day.  What can you do to make sure your industrial website is successful?  Here are 10 tips for building successful industrial ecommerce websites

1. Usability: Make sure it is easy to navigate your industrial website is easy to use.  Keep your navigation as simple and clear as possible and provide an internal site search that can address both terminology and part numbers.  Test your own checkout process to make sure purchasing online is easy and not confusing.


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After working on sites that have been around for years, you seem to forget how they got where they are today. Here’s a list of Do’s and Don’ts from Google Webmaster Support to get your website found, ranked and indexed. Great for those of you who may be thinking about redesigning your site or starting from scratch. (more…)

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1.) Split keywords into highly concentrated ad groups based around similar themes or products.

a.  This allows for easier ROI tracking, and ensures ad copies are relevant to each ad groups keywords.

b.  Which leads me to step 2… (more…)

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I have recently been  involved in a pretty heated discussion on one of my LinkedIn groups about how many graphics and how much content is ideal on  a website.  Now as a disclaimer to start off, my opinion is that this is subjective to each individual website, so all following comments are more of “blanket statements” than specifics. (more…)

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How many times have you heard that technology will save you time and make you more efficient? I think the underlying assumption is that it will make you smarter too. The old adage that “more” or “newer” is better is a cliché I have often found to be lacking. The internet has made barriers to entry in many businesses much lower and new competitors are just a few clicks away. The ability to compare prices and to find a cheaper alternative is the norm, but many of us have learned from experience that the cheapest bid isn’t necessarily the best choice. And while I’m on a cliché roll, how about my favorite, “you get what you pay for.” Of course, that’s not always the case either. Ultimately raw data (e.g., traffic is up 500%) can be misleading when your ROI is measured in leads, quotes, and purchases rather than traffic. (more…)

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1. Use bullets and numbered lists to highlight lists rather than lengthy paragraphs full of commas.
2. Use titles and subtitles to break up content and make your copy more scan-able.
3. Keep paragraphs short.
4. Make sure calls to action are clear and simple. Too many calls to action can be as confusing as none. (more…)

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Many similarities can be drawn between optimizing your website for optimal keyword rankings on search engines, and optimizing your pay per click landing pages for optimal Quality Score in Google Adwords. (more…)

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Ok, you are doing what you know how to do with SEO (search engine optimization) on your company website but is it enough?  With Google and the other search engines being the multi-faceted mazes that they are, it is sometimes easy to be hidden without even knowing it.  What makes this maze even harder is that your customers now have multi- ways of searching these same search engines.  If you haven’t looked at the Google search page closely lately you need to do it now.   What you will see is WEB, IMAGES, VIDEOS, MAPS, NEWS, SHOPPING, and then there is a MORE button! (more…)

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We all know that keyword research is the foundation of successful industrial search engine marketing. However, we also know that the tools we use to predict the volume of keyword searches don’t always give us the most accurate results. Especially in the industrial and B2B markets, where industry terminology can conflict with popular culture, finding the right keywords can be a daunting task. (more…)

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