Google Analytics Changes How Sessions Are Tracked
Google Analytics is making more changes to increase the accuracy of the data they provide. The latest change impacts the way Google Analytics tracks sessions.
Currently sessions end when more than 30 minutes between pageviews have elapsed for a visitor and at the end of the day. Those two items will still trigger the end of a session. However, Google Analytics has also ended a session if a visitor closed their browser. This will now change to end a session if [...]
Things My Dad Would Say About SEO Projects
Many times when I am working on a project, things that my dad would say to me growing up come to mind. You see, my dad was and still is to this day a work-a-holic. This has led to what I consider to be “my great work ethic”. I consider myself not to be a work-a-holic–although in the past many would have said I was, but to have a consistent good work attitude and ethic that serves my company and [...]
Comments Continue ReadingGoogle’s Algorithm History via SEOmoz
SEOmoz has created what they call a “living document” that chronicles Google’s algorithm history all the way back to 2000. For anyone who has been doing SEO for a while, it’s a fabulous trip down memory lane. Remember “Florida,” “Big Daddy” and “Vince?”
For those who are new to SEO, it’s a great way to understand how Google has changed over time, as well as showcasing their advancements and improvements to search. In a mere 11 years, Google has come a [...]
Ecommerce Tip: Make Lemonade Out of Error Lemons
As owners of large ecommerce websites know, products get discontinued, new models replace old models, or products that aren’t profitable get removed from your shopping cart. This means some shoppers will get error pages (aka lemons) instead of finding what they want. Those error pages are often a missed opportunity to convert visitors into customers.
The Industrial Advantage
Search engine optimization within the industrial market has it’s own very specific challenges. Web pages often have to be targeted toward engineers and specifiers, rather than the simpler end-consumer targeted pages of B2C sites. The information that users are seeking is more technical and detailed, yet still has to be understandable to buyers removed from the technical process, and of course for search engines.
But the industrial market also has [...]
Keyword Research: Getting Started
Let’s sit down together and have a little talk about how we should tackle your keyword research with your new website or even a simple redesign (adding SEO in, if you have not before). First thing I would like to talk about is how we should start thinking about what keyword phrases to brainstorm:
1. Think of phrases that are more than 1 word (this will eliminate a lot of the “broad phrases” that may come to mind).
2. Think of what [...]
Solving the Online Sales Tax Riddle
Sales tax is an important part of ecommerce, but is growing increasingly difficult to keep track of. Ecreativeworks offers a way to make things easier and give your website the sales tax coverage it needs.
Comments Continue ReadingICANN Votes to Expand Available Web Domain Suffixes
Are .com, .org, and the like not enough? An international internet governing body has voted to allow new, custom suffixes for website domain names.
Comments Continue ReadingSEO & Baseball: Extra Innings
SEO is too big! Baseball is too big! 3 analogies aren’t enough (see two posts ago on this blog), so here’s one more!
Comments Continue ReadingLet’s Build it Together
If you are like me, you may consider yourself a “jack-of-all-trades” kind of person. I myself like to know as much as I can about everything and many times think I can do just about whatever it is that I put my mind to . But, there are just some things that you need to be an expert at and being just “Ok” won”t cut it. I have come across this a few times in my personal and professional life. [...]
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