Twitter or Twittest?
Twitter has become one of the biggest social media networks in the world. People can follow their friends and family, celebrities, even their favorite submarine sandwich shop—like @erbertgerberts*, for example. Twitter’s quick and easy to use, and since it’s meant for the fast sharing of thoughts and information, in easy-to-swallow snippet form (yes, I know they’re called “Tweets,” but honestly, that’s just ridiculous), it can actually make a mighty fine marketing tool. It’s simple to maximize your company’s presence, and [...]
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All Things Connected – Google Places, Tags & Facebook Deals
This may be old news to some, but a recent development with Google Places and Facebook allows you to post a coupon and share it online through your different marketing channels.
Google Places now lets you create a tag or coupon that customers can view on your “Places” page (for anyone who doesn’t know, Google Places is the little map that pops up in a standard Google search, showing any local business—hopefully your business—that corresponds to the search). The tag shows [...]
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An SEO Thanksgiving
In the spirit of Thanksgiving I would like to share what I as a Search Engine Optimization Specialist am thankful for. I am thankful for Google, who can be the best of friends and the worst of enemies all at the same time. I am thankful that they provide an interesting and ever changing landscape for the online marketing world, although this may be challenging at times, it is what makes me come to work every day ready for a [...]
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LinkedIn for Industrial Internet Marketing
LinkedIn recently announced some new features for company pages that help industrial companies with their social marketing efforts. Along with the already present company pages, LinkedIn now lets you build out pages to showcase your products and services, and allows other LinkedIn users to recommend them.
Some of the new product and service page features:
Add banners and images to highlight your offerings
Create detailed descriptions with bulleted lists for features
Link to product or service page, rather than just to the home page
Add [...]
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B2B Social Marketing—Yes, it is important!
Awhile back, my fiancé started a new job as a marketing communications manager in a B2B company. During his first week on the job, I remember talking about the responsibilities he was given, one of which was to focus on the social marketing aspect for his product lines. The first thing out of my mouth was “why would you waste your time and money [...]
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Video for My Company!?
I am sure that you have heard about the numerous viral videos that find their way to every person in the world ( or so it seems). Most that you hear about are the ones that showcase an upcoming young singer/musician or possibly the “fail” video of someone being very stupid. These are of course not what you are looking for in your corporate video, [...]
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Why Rankings Don’t Matter
Search engine rankings alone won’t bring you success. I’m not saying that to diminish how important search engine visibility is for finding new customers. My point is that SEO is only one piece of a very large and complex online marketing puzzle.
I would love to say that SEO is the be-all-end-all online marketing strategy. However, I can admit that SEO efforts don’t exist in a vacuum. Social [...]
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Google Making at Least One Change to Their Algorithm Each Day
Matt Cutts, from Google, posted recently posted this Youtube video that has some really interesting information.
He answers the question: “how many changes did Google make to their algorithm in 2009?” The answer – approximately one change for each day of the year. That’s more than 350 changes to their algorithm in 2009!
He also discussed whether or not ‘content is still king.’ Interestingly, great content is necessary, but if no one knows about it, it’s not going [...]
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Online Reputation-The Good, The Bad and The Ugly
Being a victim of identity theft two months ago and now most recently, an email hacker—I have felt that my online reputation and safety has been compromised. Which got me thinking, how does one control their online reputation? I was furious after seeing that my email account has been jeopardized with sending spam (inappropriate, of course) to every person I have ever contacted via email. This includes coworkers, [...]
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The Right Tools for Industrial Social Media
Industrial and B2B companies face a unique set of challenges when entering the social media world. Their audiences aren’t always easily reachable through social media channels like Twitter or Facebook.
That doesn’t mean industrial companies can’t benefit from social media channels. The trick is just finding the right tools for the job.
Maybe we need to think about tools in a different light. Rather than thinking of what social media tools you [...]
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