FREE Internet Marketing Workshops at Ecreativeworks
Ecreativeworks will be hosting a series of FREE Internet Marketing Workshops throughout the fall (starting September 13) for local and regional industrial B2B and industrial B2C businesses.
Comments Continue ReadingNow that I Tweet, How Do I Best Monitor What Is Being Tweeted?
When using Twitter as a component of your marketing strategy, you can’t forget to set up saved searches. Many Twitter users won’t go through the effort of referencing your Twitter handle when mentioning your brand, product or company.
Comments Continue ReadingEcreativeworks’ Trackable Social Share Icons Plugin for WordPress Now Available
Earlier this week, Ecreativeworks officially released a brand new Trackable Social Share Icons plugin for WordPress. It can be downloaded for free at WordPress.org.
Our Trackable Social Share Icons plugin adds two important and incredibly useful features to your blog:
1) It adds social media icons, for Facebook, Twitter, etc, to the bottom of your blog posts, pages, and excerpts. You can choose which icons you want to appear, what order they’re in, and what size they are. You can also pick [...]
LinkedIn Company Search Updates
LinkedIn, one of our favorite social media sites, has announced updates to their “company search” feature to bring you more personalized results. (Noticing any themes lately with search being “personalized?”
According to LinkedIn:
“Now you can search for companies not only by attributes such as location, industry, and size but also by how you are connected. You can filter a set of results to include only those companies where you have a direct connection or broaden your search to [...]
LinkedIn Instruction Video You Have to See!
Let’s start off with a disclaimer on this one: I am not an affiliate of LinkedIn or getting any kind of kickback for promoting them. Ok, that being said, I am a big fan of the LinkedIn networking site. It can be so useful for the industrial marketing community and for just about any other business type out there. A business can network for leads, ideas, or even employees. Speaking of the latter, LinkedIn is in fact how I found [...]
Comments Continue ReadingGoogle Update – Social Search Results
Google announced that they have a new update to their search results pages that gives more priority to social search results.
Social search results will now be mixed into the “normal” search results.
Links shared by people in your social circle might show up higher on the search results pages.
Updated controls for connecting your accounts in your Google Profile, including being able to privately connect accounts.
Here’s Google’s video explanation of social search:
So what does this mean for your industrial website? Basically, search [...]
Comments Continue Reading“I Want to Be Number One on Google This Week.”
SEO is becoming a more and more popular and important part of business, but that doesn’t mean that everyone involved actually understands it. Many companies rush out to procure the services of an SEO firm, but don’t really know what they want the SEO firm to do. It’s easy for business owners to say “I want to be Number One on Google this week,” and expect the SEO team to just make it happen. Good SEO is, of course, more [...]
Comments Continue ReadingFree Tracking Tools for Email and Twitter
Measuring your email and social media campaigns is an essential part of making sure the money and time you invest in marketing are effective. Without measuring, you won’t know the best way to use your budget and time. Here are a couple of free tools to help you track your campaigns:
For Tracking Visits from Email Campaigns:
Google Analytics URL Builder – this is great for tracking email campaigns, especially if you’ve bought an ad/link from a 3rd party. Email links show [...]
Four SEO Strategies for 2011
Twenty-Eleven is already moving at a full sprint (it’s almost February already, for crying out loud), so it’s important to note some of the SEO trends that are likely to blow up this year. This is by no means a comprehensive or definitive list, but the four I’ve listed here have the potential to be ‘011’s big guns. In no particular order:
Video Marketing—As Scott pointed out in a blog a few days ago, adding videos to your site and creating [...]
Facebook + Built-In Search Engine = Total World Domination?
Maybe the situation isn’t quite as extreme as my title would indicate*, but there’s been some buzz lately that before Facebook goes public in 2012, they’ll be introducing a new, proprietary search engine to rival Google, Bing-Yahoo, and the rest. As Facebook overtook Google as the most-visited site on the internet last year, this could signal a major change in the world of SEO and internet marketing.
Facebook is pretty much the biggest thing in the world—it seems like every other [...]
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