As online marketing evolves, an understanding of the power of social media to make or break your brand has become indispensible.  As industrial internet marketers, we are often challenged by our clientele to prove the worth or utility of social media as it applies to their company or particular industrial niche. Granted, some products or [...]

It’s becoming all about brand recognition. Customers want to know not only what they are buying, but who it’s coming from. Best Buy is known for their strong standing in the electronic and technological world. Reebok is widely affiliated with their NFL pro-shop line and running shoes. Prozac is generally believed to have elevated depression [...]

I’ll admit it, I’m an organization junkie. I have color coded spreadsheets for tracking client projects and a pile of folders in Outlook to neatly organize all my emails. And that’s why I’m so excited about the new Lists feature in Twitter.
Twitter Lists let you organize the people you follow into tidy little groups [...]

A timely Halloween-themed post by Ryan Deal over at Mashable reveals a bevy of jack-o-lanterns carved in creative social media-themed designs.
Enjoy!
“It’s nearly Halloween again and you know what that means: candy, costumes, and carving pumpkins. This year, social media has taken the world by storm with huge acquisitions, traditional media recognition, and thanks to Twitter, [...]

There’s another way to look at social media. It’s not just a way to promote your business; it’s a way to promote yourself! Looking for a new job? Use social media. Looking for a way to connect with other professionals to build your personal network? Use social media.
Social media is a fast emerging lifestyle connecting [...]

Justin Briggs of Paramore|Redd recently did a recap of a session at SMX 2009. Specifically in his recap he wrote a few choice bullet points about how people are leveraging YouTube. For the industrial marketplace, I found these methods particularly relevant.
Reasons Businesses are Utilizing YouTube

Focus group – for companies that receive many visitors to their [...]

Welcome, to the all encompassing world of the internet. Today, it seems everyone has a website—small businesses and large corporations, schools and universities, local newspapers and major magazines, industrial manufacturers and their distributors. Charities, sports teams and artists have their own site as well as TV stations, movies, and shows. Not having a website is [...]

Our clients are often under the misconception that their top keywords drive the most amount of traffic to their sites. In fact, the opposite is actually true. The majority of search engine traffic for industrial sites comes from other long tail keywords. Long tail keywords are generally three to five words and are very specific. [...]

The SEO Team here has been involved in using social media in juncture with SEO for almost 2 years. Everyone in the SEO team, that is, except for me. I’ve been the one hold out. Don’t get me wrong, I love social networks. In my free time I’ve spent countless hours on YouTube and in [...]

I’m a North Dakota native and am caught up with the news about the Fargo flood. I have many friends sandbagging at this moment, and being forced to evacuate their homes. Because I was wishing I could help or at least know the status of the region, I checked out Twitter search. Right now I’m [...]