Industrial Blogs – Summary or Full Page?
Jakob Nielsen’s latest usability post had some interesting findings about how people read corporate blogs.
“On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)”
Interesting, because we were seeing similar trends lately and changed our blog’s home page to have summaries rather [...]
Web Content Syndication–What is it?
I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now. I believe that this concept will help many industries with their ecommerce solutions in the near future. This will also bring the need to be on top of your Search Marketing game as it will increase the competition levels for many products. Content Syndication seems to be [...]
Comments Continue ReadingImprove Industrial Website Usability with Configurators – Part 1
One of the biggest challenges industrial websites face is helping potential customers find the products and services they need. This is especially true for complex products that require numerous requirements to be chosen prior to quote generation. And for highly customized products, part numbers may not even exist until someone wants to purchase them. Then, add in the complex purchasing cycle for your customers, with different roles like engineers or [...]
Top 10 Industrial Ecommerce Website Tips
Industrial ecommerce is growing, with more and more industrial and B2B products being sold online every day. What can you do to make sure your industrial website is successful? Here are our top 10 tips for building successful industrial ecommerce websites.
Comments Continue ReadingAre you hiding your Website?
Ok, you are doing what you know how to do with SEO (search engine optimization) on your company website but is it enough? With Google and the other search engines being the multi-faceted mazes that they are, it is sometimes easy to be hidden without even knowing it. What makes this maze even harder is that your customers now have multi- ways of searching these same search engines. If you haven’t looked at the Google search page closely lately you [...]
Comments Continue ReadingTrack On-Site Search to Improve Keywords & Usability
Site search tracking is a great resource to give you direction to improve Industrial SEO and Usability.
Comments Continue ReadingFunnel Your Site
Ok, I know what you are thinking. What does a funnel have to do with my Web site. Well, I will tell you shortly. What I am talking about is the funnel visualization tool in Google Analytics (assuming that you have added the google analytics code to your site). If you haven’t done the aforementioned, please take the time to get that done right away. No I don’t work for the big “G”, but I [...]
Comments Continue ReadingDo you really want more clicks?
In the world of pay per click advertising a large divide is appearing between B2B and B2C advertising strategy. B2B marketers are realizing that the same benchmarks that B2C pay per click advertisers strive for (higher click rates, lower cost per click, higher quality scores), is not always what spells success for the B2B marketer.
In the B2C world more traffic does translate into higher sales, so the cost associated with a higher click rate, optimizing of landing pages, and bidding [...]
SEO & Usability
Some people are big fans of Matt Damon – I’m a big fan of Matt Bailey.
Matt Bailey is an online marketing industry expert, and yes, I know that means I’ve gotten pretty geeky when my attention is drawn more by SEO/online marketing experts than celebrities. But I’m OK with that because experts like him have helped me to get better results for my clients. What I’ve learned most from Matt is how important usability is to online marketing. It’s easy [...]
I Link, Therefore I Am
Internal linking, or linking from one page of your site to another page of your site, is a great tactic for both SEO and usability.
Internal Linking helps with:
Cross-selling products or accessories
Additional navigation for your visitors
Showing search engines which pages are most important
Helping search engines index deeper pages
So how do you use internal linking to the greatest benefit?
Use your targeted keywords in the anchor text of links. Avoid using “more” or “click here” for all of your links.
Make sure you use [...]
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