Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
More New Google Analytics Features
As a web analytics junkie – I am so excited about the changes to Google Analytics that have been happening during 2011. (Well, except the whole privacy scam thing, that one left me really frustrated and disappointed.)
Yesterday, Google announced some new reports that will help you get a clearer view of how visitors move across your site. These new reports are based on aggregated data (no, you [...]
50 Google Analytics Resources
Are you hearing about the “new” Google Analytics and want to know more about it? Or are you a Google Analytics junkie like me and just can’t get enough data?
You’re in luck. Kiss Metrics has a great blog post that lists 50 Google Analytics Resources for 2011.
I haven’t had a chance to read through them all yet, but I’m seeing some great posts on this list. I can’t wait to dig into the posts about [...]
Ecommerce Tip: Make Lemonade Out of Error Lemons
As owners of large ecommerce websites know, products get discontinued, new models replace old models, or products that aren’t profitable get removed from your shopping cart. This means some shoppers will get error pages (aka lemons) instead of finding what they want. Those error pages are often a missed opportunity to convert visitors into customers.
Solving the Online Sales Tax Riddle
Sales tax is an important part of ecommerce, but is growing increasingly difficult to keep track of. Ecreativeworks offers a way to make things easier and give your website the sales tax coverage it needs.
Comments Continue ReadingGoogle Analytics – Even Better with Webmaster Tools
Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics.
“The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data filtering and visualizations with this data.”
This news is incredibly exciting for internet marketers, especially those who value the data they are used [...]
Don’t Neglect Your Product Pages
Many companies spend countless hours deciding on the designs and content for their ecommerce website’s home page and general category pages. They agonize over which images to use, what keywords to target and what the layout looks like. Those pages are very important, but it’s the often neglected product pages that can have the biggest impact on conversions.
When you have thousands or tens-of-thousands of products, updating product pages can seem overwhelming. You wonder if all that detailed, and sometimes tedious, [...]
Picking Good Keyword Phrases
Picking good keyword phrases is going to be one of the hardest tasks that you will do after deciding to build your Industrial website–or redesign it with Search Engine Optimization in mind. I will be the first to tell you that there are different schools of thought on this, at least once you are at the stage of researching these keywords for SEO value. What I am going to cover today is more elementary than that. I am talking about [...]
Comments Continue Reading(Emotional) Industrial Marketing for Today’s Economy
Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater the cost, the more decision makers are involved in the process.
Because multiple people with varying roles are involved, your [...]
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