The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out [...]

It seems like it’s getting tougher and tougher to get your industrial website to rank in organic search. The number of online competitors is growing and it’s getting harder to keep that #1 position for your most effective keyword. And now, the search engines are pushing your results under the fold with shopping, [...]

While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to [...]

Here in Minnesota, there are many wonders.  Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks.  I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a [...]

There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines.
On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. [...]

As industrial ecommerce sites see more customers coming their way from the search engines, the need to have high quality, interactive images will increase. B2C sites are already using product zooms, multiple product views, interactive personalization, and other image techniques to increase time spent on site and online conversions.
Industrial customers are already using these features [...]

The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential [...]

Online video is booming. According to a recent Comscore survey:
81.6 percent of the total U.S. Internet audience viewed online video.
The duration of the average online video was 3.7 minutes.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
Average Video Viewer Watched Nearly 10 Hours of Online Video During the [...]

You invest a lot into your internet marketing and want to get the most out of every dollar you spend. You devote both time and money to gaining site traffic through search engine optimization, pay per click, social media, blogging, PR, and traditional advertising. Make sure you don’t lose that traffic before they even [...]

When was the last time you visited your competition’s websites? Has it been a while? If it has, it’s probably time to go and check them out.
It’s not that want to blatantly copy what they are doing; that won’t make you stand out from the crowd. Rather, you want watch for industry [...]