Archive for the 'Usability & Conversions' Category
Friday, March 5th, 2010
The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out [...]
Posted in General, Industrial B2B Marketing, Industrial SEO, Usability & Conversions | 4 Comments »
Monday, February 8th, 2010
It seems like it’s getting tougher and tougher to get your industrial website to rank in organic search. The number of online competitors is growing and it’s getting harder to keep that #1 position for your most effective keyword. And now, the search engines are pushing your results under the fold with shopping, [...]
Posted in Advanced SEO Concepts, General, Google & Other Search Engines, Industrial SEO, Usability & Conversions | No Comments »
Thursday, January 28th, 2010
While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to [...]
Posted in Driving Traffic, General, Usability & Conversions | 1 Comment »
Friday, December 11th, 2009
Here in Minnesota, there are many wonders. Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks. I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a [...]
Posted in Advanced SEO Concepts, Industrial SEO, Usability & Conversions | 1 Comment »
Thursday, December 10th, 2009
There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines.
On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. [...]
Posted in Advanced SEO Concepts, Content & Copywriting, Usability & Conversions | No Comments »
Thursday, November 19th, 2009
As industrial ecommerce sites see more customers coming their way from the search engines, the need to have high quality, interactive images will increase. B2C sites are already using product zooms, multiple product views, interactive personalization, and other image techniques to increase time spent on site and online conversions.
Industrial customers are already using these features [...]
Posted in General, Industrial B2B Marketing, Usability & Conversions | 1 Comment »
Thursday, October 8th, 2009
The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential [...]
Posted in Content & Copywriting, General, Usability & Conversions | No Comments »
Thursday, October 1st, 2009
Online video is booming. According to a recent Comscore survey:
81.6 percent of the total U.S. Internet audience viewed online video.
The duration of the average online video was 3.7 minutes.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
Average Video Viewer Watched Nearly 10 Hours of Online Video During the [...]
Posted in Driving Traffic, General, Industrial B2B Marketing, Usability & Conversions | No Comments »
Thursday, September 24th, 2009
You invest a lot into your internet marketing and want to get the most out of every dollar you spend. You devote both time and money to gaining site traffic through search engine optimization, pay per click, social media, blogging, PR, and traditional advertising. Make sure you don’t lose that traffic before they even [...]
Posted in Driving Traffic, General, Usability & Conversions | 3 Comments »
Friday, September 11th, 2009
When was the last time you visited your competition’s websites? Has it been a while? If it has, it’s probably time to go and check them out.
It’s not that want to blatantly copy what they are doing; that won’t make you stand out from the crowd. Rather, you want watch for industry [...]
Posted in Content & Copywriting, General, Usability & Conversions | 2 Comments »