Tracy’s post the other day on cross linking keywords inspired me to write this post on calls to action. The go hand in hand with cross linking, but instead of highlighting the importance of a keyword, they encourage your website’s visitors to complete an action, whether it’s requesting contact information or reading an FAQ […]

There are many reasons why a visitor may find their way to your 404 error page–a site redesign may result in broken or outdated links, your web designer may have misspelled your URLs or a visitor could simply have mistyped a web address.  The thing is, your 404 page is often one of the pages with […]

There is much discussion about how to drive traffic to your industrial site, but not as much talk about how to keep those visitors there. Before your site was designed, were you asked “What action would you like people to take on your website?” If not, there’s a good chance your site is […]

In Part Two of the Usability and SEO series, I talked about using a tried and true graphic and web design practice called ‘designing above the fold’ to enhance your search engine optimization and increase your conversions.
Next, let’s talk about our third and final installment of this series: using hot hyperlinking techniques to grab visitor […]

In Part One of the Usability and SEO series, I talked about using Hot Hot Headings to grab the attention of your visitor and take advantage of the prime real estate for keywords that headers offer.  Next, let’s talk about an old-time technique of getting attention from the days of actual ink and paper (how […]

Following up on our web usability entry Does Your Target Audience Suffer from Online Add?, I thought I would put together a more detailed series on addressing both web usability and implementation of top-notch SEO practices. 
This ‘two birds with one stone’ approach is an efficient way of making sure you meet the needs of your […]

Good Afternoon and Happy New Year! We hope that everyone had a safe Christmas Holiday and will have fun, but again, safe New Year’s Eve and New Year’s Day! Welcome 2008!
I was doing some research this morning, trying to get an article idea for our December newsletter and I came across a few different articles […]

One of the easiest ways to increase conversions on you site is to use strong calls to action. A call to action is anything that describes an action you want a user to take. The first thing you need to figure out is this - what action would you like your visitor to take? […]

The easiest way for you to see this is to look at the url in the address bar. When you see “http:” at the beginning that means the page is not secure. When you see “https:” that means the page is secure. When you go to the check out page – […]

Questions of the Day: How do we have a .com website and a .mobi website without having duplicate content?
What if it is easier to create a new .mobi website, then rearrange the .com site to work for both?
What if our .com website url is too long for the Mobile Web?
I still have questions that need […]