Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
Google’s Latest Video – Evolution of Search
Google released a new 6 minute video that covers the evolution of Google Search. It’s a great way to see a quick history on Google’s changes to search, and even get some simplistic answers to “why did they do that?”
Additionally, they created a timeline showing the searches…which will soon be printed and hanging at my desk, along with the SEO Table of Elements and Does Your Website Suck? infographics. What can I say? I love visual representations of information related [...]
Comments Continue ReadingKeyword Focus Through Good Research
Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project. At least that is what most SEO professionals or do-it-yourselfers will say if you ask. Thankfully for the clients at Ecreativeworks, I am here. I love the keyword research projects so much that I specialize in them and have done most of the research [...]
Comments Continue Reading5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better?
It isn’t really about which is better – it’s about using them in the most effective way to make the most of every marketing dollar. Here are 5 [...]
Google Analytics Changes How Sessions Are Tracked
Google Analytics is making more changes to increase the accuracy of the data they provide. The latest change impacts the way Google Analytics tracks sessions.
Currently sessions end when more than 30 minutes between pageviews have elapsed for a visitor and at the end of the day. Those two items will still trigger the end of a session. However, Google Analytics has also ended a session if a visitor closed their browser. This will now change to end a session if [...]
Google’s Algorithm History via SEOmoz
SEOmoz has created what they call a “living document” that chronicles Google’s algorithm history all the way back to 2000. For anyone who has been doing SEO for a while, it’s a fabulous trip down memory lane. Remember “Florida,” “Big Daddy” and “Vince?”
For those who are new to SEO, it’s a great way to understand how Google has changed over time, as well as showcasing their advancements and improvements to search. In a mere 11 years, Google has come a [...]
Ecommerce Tip: Make Lemonade Out of Error Lemons
As owners of large ecommerce websites know, products get discontinued, new models replace old models, or products that aren’t profitable get removed from your shopping cart. This means some shoppers will get error pages (aka lemons) instead of finding what they want. Those error pages are often a missed opportunity to convert visitors into customers.
Keyword Research: Getting Started
Let’s sit down together and have a little talk about how we should tackle your keyword research with your new website or even a simple redesign (adding SEO in, if you have not before). First thing I would like to talk about is how we should start thinking about what keyword phrases to brainstorm:
1. Think of phrases that are more than 1 word (this will eliminate a lot of the “broad phrases” that may come to mind).
2. Think of what [...]
ICANN Votes to Expand Available Web Domain Suffixes
Are .com, .org, and the like not enough? An international internet governing body has voted to allow new, custom suffixes for website domain names.
Comments Continue ReadingSEO & Baseball: Extra Innings
SEO is too big! Baseball is too big! 3 analogies aren’t enough (see two posts ago on this blog), so here’s one more!
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