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Archive for the 'General' Category

Become THE Resource (Before the Sales Pitch)

Friday, March 5th, 2010

The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out [...]

Information Overload: Which Web Analytics Should I Measure for My Industrial Website?

Monday, February 22nd, 2010

Website analytics packages, like Google and Omniture, provide a wealth of information about your website and how it’s being found and used. There is so much data available, that it can be overwhelming and hard to know what to start measuring first. Here are a few of the basic metrics I think are [...]

Take Your Landing Pages Beyond Rankings

Monday, February 8th, 2010

It seems like it’s getting tougher and tougher to get your industrial website to rank in organic search. The number of online competitors is growing and it’s getting harder to keep that #1 position for your most effective keyword. And now, the search engines are pushing your results under the fold with shopping, [...]

Website Brand Recognition

Thursday, January 28th, 2010

While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to [...]

Promoting Webinars with Transcripts

Friday, January 22nd, 2010

Providing a text version of your podcast or webinar
Webinars and podcasts are common in the business to consumer and b2b sector. Even the industrial marketplace is jumping on board with teaching sessions via the web. While a webinar or podcast is a great asset to your site, they can sometimes get lost on your site, [...]

Here’s to Ten Years of SEO!

Monday, January 11th, 2010

I was waxing nostalgic over the Christmas and New Year break, thinking about my job and where I am now as an industrial search engine optimization specialist, versus five years ago, when I first started learning SEO and web design.  When I first began exploring SEO, Google Analytics was brand new and Google AdWords was [...]

Tips on Copywriting for Your Industrial Website

Wednesday, January 6th, 2010

Learn how to write meaningful content for your industrial website. Use cross linking, targeted writing, and quality information to get your point across.

Product Specs: Set Yourself Apart

Tuesday, January 5th, 2010

Many Distributors Selling the Same Products
In the industrial marketplace many distributors sell the same product. When selling those products online, often distributors just use the stock product specifications that are given to them by the parent company. While it is imperative to keep your product information accurate based on the manufacturer’s given content, there is [...]

A Poem: Dedicated to Your Website

Wednesday, December 23rd, 2009

To the Industrial Market
By Josie H.
Employees still smile, they’re joking and laughing
Christmas is coming, and people are crafting.
Machinists, technicians, the boss and the staff
all hunker down, machining dowels and shafts.
Yet the workload is waning, the economy is down
sadly, a holiday bonus is hard to be found.
Yet your staff continues with spirit in their hearts,
employees keep [...]

Hey, We’re on Facebook!

Thursday, December 10th, 2009

Since we discuss and dissect social media and its influence on the industrial marketplace, its fitting that we have our own Facebook page. Ecreativeworks and the Industrial Search Engine Marketing blog can be found on Facebook.
Become a fan and you’ll receive daily updates about industrial marketing, invites to free webinars and great resources for making [...]

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