Tracy’s post the other day on cross linking keywords inspired me to write this post on calls to action. The go hand in hand with cross linking, but instead of highlighting the importance of a keyword, they encourage your website’s visitors to complete an action, whether it’s requesting contact information or reading an FAQ […]

Cross linking is when you link from one page of your industrial site to another within the copy. Here’s how it works. Google gives more weight in the algorithm, or “credit”, to a keyword that is in a link. Google also gives credit to the page that you are linking for that keyword. […]

There are many reasons why a visitor may find their way to your 404 error page–a site redesign may result in broken or outdated links, your web designer may have misspelled your URLs or a visitor could simply have mistyped a web address.  The thing is, your 404 page is often one of the pages with […]

Ecreativeworks has launched a new blog to complement the Industrial Search Engine Marketing blog!
The focus of International Industrial SEO is all about foreign search engine optimization for industrial and business to business websites. The blog aims to cover a wide range of topics related to industrial websites and their presence in international search engines. […]

The importance of good title tags for your website can’t be overstated. The title tags are what people see in the search results. A good title tag should be well written and draw the searcher towards your website. The same goes with your meta descriptions. They’re often (but not always) used […]

We focus on keyword saturation a lot within our SEO team. However, we never actually measure the keyword density of any page. So how much saturation is too much? Is there a magic number for keyword density?
Our general consensus is this – saturate the keyword as much as possible without compromising usability. […]

Hi! Thank you for taking the time to read our blog. We appreciate the visit and the feedback you leave on our posts. This week we are going to focus on YOU. What do you want to learn more about Industrial Search Engine Optimization, Search Engine Marketing or other areas of Internet Marketing for the […]

There’s a lot of hoopla about business blogs nowadays. Professional SEOs are extolling the virtues of using social media marketing to advance your business presence on ther web and social media optimization is now one of the most important aspects of leveraging universal search to boost your rankings. But does your industrial business really need […]

Some recent discussions in the office have turned towards identifying factors that are keeping some clients’ websites out of the first page of Google’s rankings. The pages may be saturated and optimized for the appropriate term, but something is still preventing that top 10 listing. A couple factors that may be influencing this are authority […]

Link building has always been the most challenging part of SEO for me. It seems like every time I gather a nice set of free sites to submit to, two weeks later they are charging fees. If you have a five figure budget, building links is easy. Unfortunately, most companies in the industrial market […]