Online Marketing – Tracking those Calls from your Website
I have heard this many times: My contact Us page views have increased, but my completed forms are not where I would like them to be. My general answer to this is: How many of those viewers that went to your contact us page, went there to get your phone number and then gave you a call to place an order? Most of the time, the response I get is “I don’t know”.
Comments Continue ReadingImprove Industrial Website Usability with Configurators – Part 1
One of the biggest challenges industrial websites face is helping potential customers find the products and services they need. This is especially true for complex products that require numerous requirements to be chosen prior to quote generation. And for highly customized products, part numbers may not even exist until someone wants to purchase them. Then, add in the complex purchasing cycle for your customers, with different roles like engineers or [...]
Are you hiding your Website?
Ok, you are doing what you know how to do with SEO (search engine optimization) on your company website but is it enough? With Google and the other search engines being the multi-faceted mazes that they are, it is sometimes easy to be hidden without even knowing it. What makes this maze even harder is that your customers now have multi- ways of searching these same search engines. If you haven’t looked at the Google search page closely lately you [...]
Comments Continue ReadingFunnel Your Site
Ok, I know what you are thinking. What does a funnel have to do with my Web site. Well, I will tell you shortly. What I am talking about is the funnel visualization tool in Google Analytics (assuming that you have added the google analytics code to your site). If you haven’t done the aforementioned, please take the time to get that done right away. No I don’t work for the big “G”, but I [...]
Comments Continue ReadingListen to your Coach, AKA Your SEO Professional
If you have followed some of my previous posts (OK, there have only been 2 for those that are counting) you now know that I coach soccer for boys ages 9-12. I am going to use them once again to get my SEO thoughts out on “paper”. We had a game this past week that reminded me a lot of how some companies like to tackle their SEO programs. I [...]
Never Stop Pushing to the Goal!
Inevitably you will reach a point where you think that you just can’t get results for what you are looking for in your web conversions. One thing that you always have to remember in SEO/SEM is that when you are blocked by something, there is always a way around it. Sometimes, it is taking a step back and reanalyzing what you have done in the past, or taking a whole new approach to the project is needed. I see this [...]
Comments Continue ReadingA Poem: Dedicated to Your Website
To the Industrial Market
By Josie H.
Employees still smile, they’re joking and laughing
Christmas is coming, and people are crafting.
Machinists, technicians, the boss and the staff
all hunker down, machining dowels and shafts.
Yet the workload is waning, the economy is down
sadly, a holiday bonus is hard to be found.
Yet your staff continues with spirit in their hearts,
employees keep manufacturing production parts.
The workforce keeps toiling, they love what they do.
providing materials and products, quality all the way through.
The boss knows there’s an issue, more [...]
Setting the Mood: Website Design
We set the mood for so many events in life—whether it’s a date, a business meeting, an interview, or a night in with the family. Imagine you have an interview. Deciding what to wear is important and the clothes you choose can help make or break your career application. You need to set the right mood for your interview. Every interview is important, whether you actually begin a career as a result of it or just have a chance to [...]
Comments Continue ReadingInternational Industrial SEO
Ecreativeworks has launched a new blog to complement the Industrial Search Engine Marketing blog!
The focus of International Industrial SEO is all about foreign search engine optimization for industrial and business to business websites. The blog aims to cover a wide range of topics related to industrial websites and their presence in international search engines. Topics include keyword research, translation, and international Internet usage. We encourage readers to leave comments and questions on posts so we can help [...]
Hello!
I’m the SEO Princess and the newest member of ecreativeworks’ SEO Team. I’m excited to join the company and this blog. I just graduated college so I’ve got a lot to learn (and a lot to live up to if my team members are any indication).
I studied linguistics and languages in school, so look for posts on International SEO, how to choose keywords, and more insight into how search engine algorithms work. Happy reading!
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