Universal Search and Link Building: Resolutions for 2009
We can’t believe it’s already 2009! We are ready to tackle the year. We all make resolutions this time of year, or at least we all have hopes for the year ahead. In terms of SEO, we want to give you the search engine forecast for 2009 and help you make some resolutions to stay ahead of the game. In looking at the search trends, universal search has been growing and we anticipate universal search to become a key consideration [...]
Comments Continue ReadingWhat is Page Rank?
When discussing SEO page rank can be a confusing term. Page rank does not refer to a page’s position in the Google search results. Instead, page rank is an assessment of a particular web page based on the links that are pointing to your site. Those links can originate from outside sources as well as from pages within your website. The reputation of those links contributes to your page rank. For example if you receive a link from a little-known [...]
Comments Continue ReadingCan you Improve your Rankings through Outgoing Links?
We spend so much time trying to get people to link to our site, it’s easy to forget about linking out to other sites. However, outgoing links on your site may be able to help your search engine rankings.
Google gives preference to sites they consider an authority on subjects. One way they determine if a site is an authority is by outgoing links. If Google sees a site linking out to many related sites, they see that site [...]
Cross Link for Better Keyword Rankings and Usability!
Cross linking is when you link from one page of your industrial site to another within the copy. Here’s how it works. Google gives more weight in the algorithm, or “credit”, to a keyword that is in a link. Google also gives credit to the page that you are linking for that keyword. So you get a “two for one” credit for “electroplating” when you cross link with that keyword. MSN and Yahoo also give more credit [...]
Comments Continue ReadingLink Building for the Industrial Marketplace – it’s a Whole New Game
Link building has always been the most challenging part of SEO for me. It seems like every time I gather a nice set of free sites to submit to, two weeks later they are charging fees. If you have a five figure budget, building links is easy. Unfortunately, most companies in the industrial market place aren’t that lucky. So what is the most effective way to build free links today?
Social Bookmarking
Social bookmarking is a great way to build [...]
Link Building Abroad
If you’ve done an SEO program for your website, you discovered the importance of link building. Link building is also an essential part of establishing your SEO program for your international sites. If you’ve only just begun thinking about an international presence, make sure to include link building as part of your overall plan.
Here are some reminders of what to think about when beginning your international link building campaign.
Local Directories Submit your website to directories based in other [...]
Comments Continue ReadingHow to Save Time Building Links
In my last 2 blog posts One Way to Build Links to your Site and Link Building: Let your Competition Lead the Way, I showed you two ways to find sites to build link from. Now it’s time to actually submit your site and start building links!
The first thing you need to do is prepare for submitting your site. There is certain information you’ll need, so in order to make the process faster it’s best to [...]
Link Building: Let your Competition Lead the Way
We discussed one way to build links to your site last week. Here’s another way for you to find sites that will link to you. Once again, get your trusty xcel spreadsheet handy to take notes. You’re going to use the same list of keywords you created from before, but this time just pick your top 3 – 5 most important keywords.
1. Go to Google and do a search for the first keyword. Look [...]
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