I’m Still Not Number 1 in Google!
So you’ve optimized for your favorite keyword, but you’re still not ranking number 1! Now what?
It’s important to understand that it’s not only your site that matters to Google, but also important to know which sites outrank you and why. Even if you don’t consider some sites to be ‘real’ competitors, if they outrank you, they ARE your competition for click-through from the search engines.
Let’s look at an example.
I have a client who wants their anti static brush page to [...]
Local Search for National Companies
Local Search has been getting a lot of attention lately – we’ve even included it in our Top 4 SEO Strategies for 2011. For locally-focused businesses, it’s easy to see the benefits. However, nationally-focused businesses can also benefit – especially in the industrial sector. I just read a great blog post at Search Engine Land that goes into detail on the why’s and how’s of nationally-focused companies benefiting from [...]
Have you made a video yet?
I have been reading a lot about how every business needs to incorporate video into their marketing programs. After about the 10th article or blog post, I am of the opinion that this is necessary now. I have also been doing some research with a few of my own industrial clients and have come to the same conclusion: Do it now! Even if this means just grabbing the camcorder or even a “flip” camera, going onto your shop floor and [...]
Comments Continue ReadingLINK JUICE!
I have been reading more and more about the link juice argument in the SEO world lately. There seems to be the age old question of Quantity vs. Quality. On one side (I would refer to as the “old way”), there are the Quantity marketers. They believe that you need to have a high number of links and don’t seem to care where they are coming from. Many of these marketers see the “Quick” fix SEO programs. This almost always [...]
Comments Continue ReadingThe Right Tools for Industrial Social Media
Industrial and B2B companies face a unique set of challenges when entering the social media world. Their audiences aren’t always easily reachable through social media channels like Twitter or Facebook.
That doesn’t mean industrial companies can’t benefit from social media channels. The trick is just finding the right tools for the job.
Maybe we need to think about tools in a different light. Rather than thinking of what social media tools you [...]
I Link, Therefore I Am
Internal linking, or linking from one page of your site to another page of your site, is a great tactic for both SEO and usability.
Internal Linking helps with:
Cross-selling products or accessories
Additional navigation for your visitors
Showing search engines which pages are most important
Helping search engines index deeper pages
So how do you use internal linking to the greatest benefit?
Use your targeted keywords in the anchor text of links. Avoid using “more” or “click here” for all of your links.
Make sure you use [...]
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