Cross linking is when you link from one page of your industrial site to another within the copy. Here’s how it works. Google gives more weight in the algorithm, or “credit”, to a keyword that is in a link. Google also gives credit to the page that you are linking for that keyword. […]

Link building has always been the most challenging part of SEO for me. It seems like every time I gather a nice set of free sites to submit to, two weeks later they are charging fees. If you have a five figure budget, building links is easy. Unfortunately, most companies in the industrial market […]

If you’ve done an SEO program for your website, you discovered the importance of link building. Link building is also an essential part of establishing your SEO program for your international sites. If you’ve only just begun thinking about an international presence, make sure to include link building as part of your overall […]

In my last 2 blog posts One Way to Build Links to your Site and Link Building: Let your Competition Lead the Way, I showed you two ways to find sites to build link from. Now it’s time to actually submit your site and start building links!
The first thing you need […]

We discussed one way to build links to your site last week. Here’s another way for you to find sites that will link to you. Once again, get your trusty xcel spreadsheet handy to take notes. You’re going to use the same list of keywords you created from before, but this time […]

The rules of link building change as fast as, well, Google says they do. The one thing that has remained constant is the benefit of having pages link to you that are closely related to your site’s topic. There are many ways to search for these links, but here’s one I’ve found to […]

So, I have been a part of some sales calls recently explaining the SEO techniques that we want to employ on some of our future clients’ websites.
A couple of the questions that always comes up is about the process of link building. What is the purpose and how is it done?
Link building seems to be […]

Industrial Advertising Quick Tip # 2 — Customize Your Incoming Links
I’m a lover of to-do-lists. I’ve learned how to craft them so that things actually get accomplished,even. I’ve learned to include only the things I truly intend to do, to prioritize tasks, schedule tasks, or whatever flavor of task management a particular day calls […]

A question we like to ask our clients in our initial interview is “What are your goals for this search engine marketing program?”. The most likely answer is “Improved Search Engine Placement“. Part of the education process that we employ is explaining that it’s not JUST about placement, it’s about increasing RELEVANT […]

What is Digg?
Digg is a community-powered news and content website with a strong focus on science and technology. Huh?  What that means is that all content is submitted by everyday users such as you and me.
How does Digg work?
After submitting content such as news, videos and humor, other users browse and read your submission and […]