New Court Case Sets Precedent for Web Support Companies

In a recent Los Angeles Times article, it was reported that a Utah-based web design and hosting company has been ordered to pay almost $800,000 to Cleveland Golf Co. for knowingly building and promoting a website that sold counterfeit Cleveland golf clubs.
According to the article, this case marks the first time that a website design company has been held liable for such a practice. The design firm was ordered to pay over 27 times more in damages to Cleveland than [...]

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Google Makes it Easy to Reach Your International Customers in the Right Language

Have a website with pages which auto-translate certain content (specifically templates like top navigation, etc.) into multiple languages, but keep the bulk of the content the same (in its original language)? Thanks to Google’s outstanding Webmaster know-how, you can give your site easy multilingual translation using just a single URL. This relatively quick and easy fix will ensure that every visitor to your site will be directed to the correct language-specific version of your page, while helping you avoid duplicate [...]

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Four SEO Strategies for 2011

Twenty-Eleven is already moving at a full sprint (it’s almost February already, for crying out loud), so it’s important to note some of the SEO trends that are likely to blow up this year. This is by no means a comprehensive or definitive list, but the four I’ve listed here have the potential to be ‘011’s big guns. In no particular order:
Video Marketing—As Scott pointed out in a blog a few days ago, adding videos to your site and creating [...]

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Pay Per Click and Search Engine Optimization Synergies

Filed under: General,International Marketing & SEO — Jules

Watch our latest webinar to learn more about PPC & SEO Synergies. Are your programs working together?

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Listen to your Coach, AKA Your SEO Professional

Coach/SEO Professional
If you have followed some of my previous posts (OK, there have only been 2 for those that are counting) you now know that I coach soccer for boys ages 9-12.  I am going to use them once again to get my SEO thoughts out on “paper”.  We had a game this past week that reminded me a lot of how some companies like to tackle their SEO programs.  I [...]

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International Industrial SEO

Ecreativeworks has launched a new blog to complement the Industrial Search Engine Marketing blog!
The focus of International Industrial SEO is all about foreign search engine optimization for industrial and business to business websites. The blog aims to cover a wide range of topics related to industrial websites and their presence in international search engines. Topics include keyword research, translation, and international Internet usage. We encourage readers to leave comments and questions on posts so we can help [...]

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Link Building Abroad

If you’ve done an SEO program for your website, you discovered the importance of link building. Link building is also an essential part of establishing your SEO program for your international sites. If you’ve only just begun thinking about an international presence, make sure to include link building as part of your overall plan.
Here are some reminders of what to think about when beginning your international link building campaign.

Local Directories Submit your website to directories based in other [...]

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International SEO: A Quick Start

Thinking of targeting the international market? There’s a bit more you need to do than simply translating your pages to ensure that your site ranks well in foreign search engines. We’ve compiled a quick guide to getting started with international SEO.
• Have your site professionally translated. It may be great that your neighbor’s kid studied Spanish or German in high school and still remembers most of it, but that won’t cut it for translating [...]

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Targeting the International Market? | International Marketing Series, Post 1

Filed under: General,International Marketing & SEO — Jules

Are you jumping on the bandwagon and expanding your services to include the International Market? Are you trying to decide if this is the best move for you and your company? Or better yet trying to decide how to accomplish this task?
As the expansion overseas is gaining more attention Ecreativeworks has deepened their knowledge base about the best techniques and strategies for the International Markets. This post is the first of our International Marketing Series. Like our other posts, we [...]

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