Website Projects Are A Lot Of Work?!

I work with a lot new website projects, both from the standpoint of a brand new site and redesigns of existing sites.  I will tell you from experience that both require a lot of work.  To clarify this:  they require work, not only from your website development company but also from you the company owner/marketing manager/sales, etc.  I often hear the sound in our clients voices after we get to the stage of writing content for their sites that they [...]

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Let’s Get Focused

I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”.  Don’t ask me why,  but it just got in my head and now I can’t get it out ( I may have just dated myself).  So, back to my title of getting focused, I will do just that for this post and also talk about how you can and should do this with your own [...]

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Google Page Speed Online for Desktop and Mobile


Google announced the release of Page Speed Online yesterday. It’s a great way to check the performance of your site and get suggestions to make your site faster. And the tool works for mobile sites, where load times can be even more important with users who are on the go.
We know that Google has been giving a lot of attention to how fast sites load, [...]

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SEO Moonshine & New Websites

How is SEO like moonshine you may be asking yourself right now after reading my rather weird title this week?   First off I will explain:  I am a “moonshiner” of sorts in my spare time.  I have a little hobby making my own beer in a small 2 ½ gallon fermenter after which I bottle myself—and yes drink most of it myself also as no one else in my house is a beer drinker (I do share with the neighbors [...]

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Pick the Right SEO Company

If you are an avid reader of our blog you probably have a good feel for what is it that we can do for a company like yours, but what else should you look for in an SEO company.   I am going to cover a few points that I would want to consider if I were to think about hiring an outside firm to work on my industrial website.   The following will not necessarily be in order, everyone has different [...]

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Local Search for National Companies

local search Local Search has been getting a lot of attention lately – we’ve even included it in our Top 4 SEO Strategies for 2011. For locally-focused businesses, it’s easy to see the benefits. However, nationally-focused businesses can also benefit – especially in the industrial sector. I just read a great blog post  at Search Engine Land that goes into detail on the why’s and how’s of nationally-focused companies benefiting from [...]

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LinkedIn Instruction Video You Have to See!

Let’s start off with a disclaimer on this one:  I am not an affiliate of LinkedIn or getting any kind of kickback for promoting them.  Ok, that being said, I am a big fan of the LinkedIn networking site.  It can be so useful for the industrial marketing community and for just about any other business type out there.  A business can network for leads, ideas, or even employees.  Speaking of the latter, LinkedIn is in fact how I found [...]

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Industrial Search Engine Marketing

Wow, what an all-encompassing title that is.  I know you are thinking, I run a small job shop and don’t know what that means; ” Why do I need something called Industrial Search Engine Marketing?”     I would like you to take a step back and break this apart to see what you really need.
1.  You are in the Industrial Market.  Right?
2.  You want to be found on the Search Engines (Google). Right?
3.  Now look at what is left:  Marketing, now [...]

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Industrial Ecommerce SEO – Infomercial Style

If your industrial company is like most companies I work with, you’re short on time and long on things to do. Optimizing each and every one of the thousands of products on your ecommerce website probably isn’t at the top of your to-do list (even though it can increase traffic and revenue.)
But if you act now, you can cover SEO basics faster than you think. Many industrial ecommerce solutions have built-in SEO friendly features that let you cut through basic [...]

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Weird & Wonderful SEO Terminology

As someone who got started in the world of SEO not all that long ago, I still occasionally run into industry terms and jargon with which I’m unfamiliar. And, as I mentioned way back in my first blog post for Ecreativeworks, I’m a big fan (possibly the world’s only) of weird words. Since it’s Friday, and it feels like it’s been a really long week, I thought I’d take a somewhat humorous* look at some of the weird and wonderful [...]

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