We’ve previously discussed quick and dirty search engine marketing strategies using Google Maps, Yahoo Local Search, MSN Live Search Maps and more.  Increasing numbers of web users are turning to Google Maps and similar sources to find local resources and services.  Just today, I found a massage therapist a couple of miles from my house […]

Working with many customers in the Industrial Marketplace, we try to find research that will help increase search engine results and online conversions for our clients. Conducting some research lately, I have found that unlike a consumer, a business buy really does prefer the simple and fast websites that provide online information in a clean […]

I was excited this morning to see a post on the Top 10 SEO Mistakes from Search Engine Watch. I am going to post the Top 10 here as well as provide some insight on how these are especially important in the Industrial Market as well. Thank You Search Engine Watch for providing valuable search […]

Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital […]

My previous post discussed how Google’s supplemental results were becoming, in their words, “mainstream”. That’s more a big changes for Search Engine Optimizers or Marketers… this is because we used them often to understand what needs to be worked on.
So that day is passed and we move on to yet another “Change” topic. […]

One of the biggest mistakes website owners make is using their company brochure copy for their website. Do not make this mistake! Brochure copy simply doesn’t work on the web. Studies show that people scan web pages, they don’t read them.

Short Sentences & Bolded Copy
Here’s an example of brochure style […]

Happy Friday to all!! It’s a beautiful day: the sun is shining, birds are chirping… a perfect time to share a few small business SEO Tips. These tips came from a great post at Search Engine Land - I want to highlight the ones I live and breathe by:

Have web analytics on your site […]

During the various SEO discussions I have everyday, I frequently hear things like, “I really don’t care about Canada” and “I could care less if someone from California comes to my site”. Why would people say such things?  Because it’s too expensive to ship their products! They know they can be more competitive in a […]

There’s no shortage of “How to Choose the Right Domain Name” tips out there.
However, there are a few considerations commonly overlooked in the Industrial B2B sector when it comes to this topic that we’ll expand on today. Although we don’t make definitive recommendations or suggested formulas when it comes to choosing a domain name weighing […]

Industrial Advertising Quick Tip # 2 — Customize Your Incoming Links
I’m a lover of to-do-lists. I’ve learned how to craft them so that things actually get accomplished,even. I’ve learned to include only the things I truly intend to do, to prioritize tasks, schedule tasks, or whatever flavor of task management a particular day calls […]