The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out [...]

Website analytics packages, like Google and Omniture, provide a wealth of information about your website and how it’s being found and used. There is so much data available, that it can be overwhelming and hard to know what to start measuring first. Here are a few of the basic metrics I think are [...]

It seems like it’s getting tougher and tougher to get your industrial website to rank in organic search. The number of online competitors is growing and it’s getting harder to keep that #1 position for your most effective keyword. And now, the search engines are pushing your results under the fold with shopping, [...]

Here in Minnesota, there are many wonders.  Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks.  I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a [...]

Redesigning your industrial website can be a complex process. Do you build it yourself, hire an outside developer or buy an out-of-the-box solution? Will you need a content management system or shopping cart, and if so, who is going to be responsible for keeping the site up to date? It can be quite a [...]

Go to Google and type in blog. You’re looking at around 2.5 billion pages that potentially correspond to your term. Now search for writing blogs; results have decreased to about 78 million. Finally, google copywriting blogs and your results have dropped to just under 2 million page results. As you can see, it is important [...]

Nielsen recently released the list of the top 10 search provider in the US. Google, of course, remained at the top of the list with more than 64% of the total searches. Yahoo dropped 4.2% from July.
The big news is Bing, gaining 22.1% over July. Even though Bing only has [...]

Haven’t heard of Bing.com yet?  They’ve dedicated over $80 million towards advertising, so chances are, you’ll be hearing more about Bing soon!  There is plenty of chatter about whether Bing will be a significant threat to Google or Yahoo and with Bing approaching a 10% marketshare, they are already poised to give Yahoo a run for [...]

Our clients are often under the misconception that their top keywords drive the most amount of traffic to their sites. In fact, the opposite is actually true. The majority of search engine traffic for industrial sites comes from other long tail keywords. Long tail keywords are generally three to five words and are very specific. [...]

It’s been awhile since I written about creating new content. Since adding compelling, optimized content to your industrial website is crucial for your website’s success; it’s time to visit this topic again.
There are two trends going on that make building content very important. One is that the web keeps getting more competitive every day.  It’s [...]