There are many ways to increase search engine traffic to your industrial site and there are lots of ways to convert those visitors into sales. Here are 7 great ways to get started:

Add new content to your site once a week such as copy, pictures, or CAD drawings.
Make it easy for your customers […]

Most people mistakenly believe that people find their site using only a handful keywords. The truth is visitors find your site using hundreds, even thousands of unique keywords every month. To illustrate this, here’s some actual keyword data from web analytics tools of our clients.
Last month, there were 3,549 keywords phrases that referred people […]

In my previous post about how to avoid duplicate content, we discussed the importance of having unique and descriptive Title Tags and Meta Descriptions on your site. Since you may not know what these are, I’m going to start with an overview of how Title Tags work.

The Title Tag is used to describe what […]

We’ve previously discussed quick and dirty search engine marketing strategies using Google Maps, Yahoo Local Search, MSN Live Search Maps and more.  Increasing numbers of web users are turning to Google Maps and similar sources to find local resources and services.  Just today, I found a massage therapist a couple of miles from my house […]

Working with many customers in the Industrial Marketplace, we try to find research that will help increase search engine results and online conversions for our clients. Conducting some research lately, I have found that unlike a consumer, a business buy really does prefer the simple and fast websites that provide online information in a clean […]

I was excited this morning to see a post on the Top 10 SEO Mistakes from Search Engine Watch. I am going to post the Top 10 here as well as provide some insight on how these are especially important in the Industrial Market as well. Thank You Search Engine Watch for providing valuable search […]

Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital […]

My previous post discussed how Google’s supplemental results were becoming, in their words, “mainstream”. That’s more a big changes for Search Engine Optimizers or Marketers… this is because we used them often to understand what needs to be worked on.
So that day is passed and we move on to yet another “Change” topic. […]

One of the biggest mistakes website owners make is using their company brochure copy for their website. Do not make this mistake! Brochure copy simply doesn’t work on the web. Studies show that people scan web pages, they don’t read them.

Short Sentences & Bolded Copy
Here’s an example of brochure style […]

Happy Friday to all!! It’s a beautiful day: the sun is shining, birds are chirping… a perfect time to share a few small business SEO Tips. These tips came from a great post at Search Engine Land - I want to highlight the ones I live and breathe by:

Have web analytics on your site […]