Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
Matt Cutts – “SEO is Not Spam”
Great video with Google’s take on SEO…
I love Matt’s point about finding an SEO you can trust – one that discloses what they do and that has good references.
Thanks to Search Engine Land for pointing out this video.
Comments Continue ReadingKeyword Focus Through Good Research
Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project. At least that is what most SEO professionals or do-it-yourselfers will say if you ask. Thankfully for the clients at Ecreativeworks, I am here. I love the keyword research projects so much that I specialize in them and have done most of the research [...]
Comments Continue Reading5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better?
It isn’t really about which is better – it’s about using them in the most effective way to make the most of every marketing dollar. Here are 5 [...]
50 Google Analytics Resources
Are you hearing about the “new” Google Analytics and want to know more about it? Or are you a Google Analytics junkie like me and just can’t get enough data?
You’re in luck. Kiss Metrics has a great blog post that lists 50 Google Analytics Resources for 2011.
I haven’t had a chance to read through them all yet, but I’m seeing some great posts on this list. I can’t wait to dig into the posts about [...]
The Industrial Advantage
Search engine optimization within the industrial market has it’s own very specific challenges. Web pages often have to be targeted toward engineers and specifiers, rather than the simpler end-consumer targeted pages of B2C sites. The information that users are seeking is more technical and detailed, yet still has to be understandable to buyers removed from the technical process, and of course for search engines.
But the industrial market also has [...]
3 Ways SEO is Like Baseball
On the surface, baseball and SEO couldn’t me more dissimilar: One is a 160+ year old sport pitting man against man in a test of skill, speed and strength; the other is an ever-evolving science practiced by the internet savvy to boost search engine rankings. But, upon closer inspection, there are many ways in which the two are alike.
Comments Continue ReadingSizing up the competition: Can I beat them?
If you don’t follow me regularly on this blog, I work primarily with new website projects and one thing that I do on a regular basis is size up the competition for my clients. What happens is, my client will give me a list of around 5 websites of companies that they feel are their biggest competitors. What happens after I research them and give my feedback often times surprises them. I will admit that when I first started doing [...]
Comments Continue ReadingWebsite Projects Are A Lot Of Work?!
I work with a lot new website projects, both from the standpoint of a brand new site and redesigns of existing sites. I will tell you from experience that both require a lot of work. To clarify this: they require work, not only from your website development company but also from you the company owner/marketing manager/sales, etc. I often hear the sound in our clients voices after we get to the stage of writing content for their sites that they [...]
Comments Continue ReadingLet’s Get Focused
I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”. Don’t ask me why, but it just got in my head and now I can’t get it out ( I may have just dated myself). So, back to my title of getting focused, I will do just that for this post and also talk about how you can and should do this with your own [...]
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