There’s no shortage of “How to Choose the Right Domain Name” tips out there.
However, there are a few considerations commonly overlooked in the Industrial B2B sector when it comes to this topic that we’ll expand on today. Although we don’t make definitive recommendations or suggested formulas when it comes to choosing a domain name weighing […]

Email Marketing For Industrial Businesses
There’s a lot of misunderstanding out there about email marketing. Your average consumer cringes, and thinks ’spam.’ Your average marketer hastily throws a reiteration of some product details into a template.
Email marketing, when approached authentically and strategically, when it has purpose and direction, is an incredibly effective way to increase the […]

As the SEO world evolves it’s only fair to assume that so will your SEO strategy. However, it’s become increasingly evident that not everyone realizes that it does need to evolve. Especially for our B2B customers, who rarely have time to eat lunch, much less evaluate how mature their seo strategy is.
Many industrial […]

A question we like to ask our clients in our initial interview is “What are your goals for this search engine marketing program?”. The most likely answer is “Improved Search Engine Placement“. Part of the education process that we employ is explaining that it’s not JUST about placement, it’s about increasing RELEVANT […]

Article optimization is the preferred do-it-yourself advertising technique for industrial businesses.
For the “un-web-savvy” engineer perhaps, article optimization is a method that doesn’t require extensive knowledge of the web, nor a special SEO acumen.
In PART I, we explored a bit of why this method is effective for industrial businesses, and how it works to drive traffic, […]

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know.
In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector.

In some offline feedback to my article about Industrial Directories and Organic SEO, I realized I had inadvertently omitted IQS - Industrial Quick Search.
I hope that some marketing folks from these different industrial directories are peeking at our blog every once in awhile.  Any criticism I might have, should be taken constructively as an effort […]

I recently came across a post at ThomasNet Forums soliciting participation in the the SMV 2007 industrial e-business market trends survey. The survey is focused to provide key insights to online marketing trends that impact manufacturers, helping them understand their industry and their competitors.
After reading through the 2006 study published last year, I personally would […]

5 Things Your Customers Want When Configuring Products Online
Did you know that at Starbucks, you can choose from over half a million drink combinations? That’s right, just over 550,000 ways to make a latte.
This kind of customization, and the branding around it, has become the alma mater of such big corporate players; And if you’re […]