Don’t Neglect Your Product Pages
Many companies spend countless hours deciding on the designs and content for their ecommerce website’s home page and general category pages. They agonize over which images to use, what keywords to target and what the layout looks like. Those pages are very important, but it’s the often neglected product pages that can have the biggest impact on conversions.
When you have thousands or tens-of-thousands of products, updating product pages can seem overwhelming. You wonder if all that detailed, and sometimes tedious, [...]
(Emotional) Industrial Marketing for Today’s Economy
Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater the cost, the more decision makers are involved in the process.
Because multiple people with varying roles are involved, your [...]
Online Marketing – Tracking those Calls from your Website
I have heard this many times: My contact Us page views have increased, but my completed forms are not where I would like them to be. My general answer to this is: How many of those viewers that went to your contact us page, went there to get your phone number and then gave you a call to place an order? Most of the time, the response I get is “I don’t know”.
Comments Continue ReadingWeb Content Syndication–What is it?
I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now. I believe that this concept will help many industries with their ecommerce solutions in the near future. This will also bring the need to be on top of your Search Marketing game as it will increase the competition levels for many products. Content Syndication seems to be [...]
Comments Continue ReadingImprove Industrial Website Usability with Configurators – Part 1
One of the biggest challenges industrial websites face is helping potential customers find the products and services they need. This is especially true for complex products that require numerous requirements to be chosen prior to quote generation. And for highly customized products, part numbers may not even exist until someone wants to purchase them. Then, add in the complex purchasing cycle for your customers, with different roles like engineers or [...]
Top 10 Industrial Ecommerce Website Tips
Industrial ecommerce is growing, with more and more industrial and B2B products being sold online every day. What can you do to make sure your industrial website is successful? Here are our top 10 tips for building successful industrial ecommerce websites.
Comments Continue ReadingTrack On-Site Search to Improve Keywords & Usability
Site search tracking is a great resource to give you direction to improve Industrial SEO and Usability.
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