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	<title>Industrial Search Engine Marketing &#187; Industrial B2B Marketing</title>
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	<link>http://www.industrialsearchenginemarketing.com/blog</link>
	<description>Industrial Search Engine Marketing Resources : by Ecreativeworks</description>
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		<title>(Emotional) Industrial Marketing for Today’s Economy</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/08/24/emotional-industrial-marketing-for-today%e2%80%99s-economy/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/08/24/emotional-industrial-marketing-for-today%e2%80%99s-economy/#comments</comments>
		<pubDate>Tue, 24 Aug 2010 18:40:55 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Advanced SEO Concepts]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Industrial SEO]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=1139</guid>
		<description><![CDATA[Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/08/24/emotional-industrial-marketing-for-today%e2%80%99s-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Marketing &#8211; Tracking those Calls from your Website</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/08/06/online-marketing-tracking-those-calls-from-your-website/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/08/06/online-marketing-tracking-those-calls-from-your-website/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 14:56:03 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Advanced SEO Concepts]]></category>
		<category><![CDATA[Ecreativeworks]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[industrial internet marketing]]></category>
		<category><![CDATA[website development]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=1132</guid>
		<description><![CDATA[I have heard this many times:  My contact Us page views have increased,  but my completed forms are not where I would like them to be.  My general answer to this is:  How many of those viewers that went to your contact us page, went there to get your phone number and then gave you [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/08/06/online-marketing-tracking-those-calls-from-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Web Content Syndication&#8211;What is it?</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/07/30/web-content-syndication-what-is-it/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/07/30/web-content-syndication-what-is-it/#comments</comments>
		<pubDate>Fri, 30 Jul 2010 20:31:02 +0000</pubDate>
		<dc:creator>Scott</dc:creator>
				<category><![CDATA[Content & Copywriting]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Usability & Conversions]]></category>
		<category><![CDATA[Syndicated Content]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=1089</guid>
		<description><![CDATA[I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now.  I believe that this concept will help many industries with their ecommerce solutions in the near future.    This will also bring the [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/07/30/web-content-syndication-what-is-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Improve Industrial Website Usability with Configurators – Part 1</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/07/26/improve-industrial-website-usability-with-configurators-%e2%80%93-part-1/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/07/26/improve-industrial-website-usability-with-configurators-%e2%80%93-part-1/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:29:53 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Ecreativeworks]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=1077</guid>
		<description><![CDATA[One of the biggest challenges industrial websites face is helping potential customers find the products and services they need. This is especially true for complex products that require numerous requirements to be chosen prior to quote generation. And for highly customized products, part numbers may not even exist until someone wants to purchase them. Then, [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/07/26/improve-industrial-website-usability-with-configurators-%e2%80%93-part-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 10 Industrial Ecommerce Website Tips</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/06/29/top-10-industrial-ecommerce-website-tips/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/06/29/top-10-industrial-ecommerce-website-tips/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 18:46:46 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Google & Other Search Engines]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Industrial SEO]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=967</guid>
		<description><![CDATA[Industrial ecommerce is growing, with more and more industrial and B2B products being sold online every day.  What can you do to make sure your industrial website is successful?  Here are our top 10 tips for building successful industrial ecommerce websites.]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/06/29/top-10-industrial-ecommerce-website-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Track On-Site Search to Improve Keywords &amp; Usability</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/06/10/on-site-search-to-improve-keywords-usability/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/06/10/on-site-search-to-improve-keywords-usability/#comments</comments>
		<pubDate>Thu, 10 Jun 2010 14:11:08 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Advanced SEO Concepts]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Industrial SEO]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=860</guid>
		<description><![CDATA[Site search tracking is a great resource to give you direction to improve Industrial SEO and Usability.]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/06/10/on-site-search-to-improve-keywords-usability/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>B2B Social Marketing—Yes, it is important!</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/05/25/b2b-social-marketing/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/05/25/b2b-social-marketing/#comments</comments>
		<pubDate>Tue, 25 May 2010 18:43:08 +0000</pubDate>
		<dc:creator>Michelle A</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Social Media & Other Marketing Concepts]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=774</guid>
		<description><![CDATA[Awhile back, my fiancé started a new job as a marketing communications manager in a B2B company.  During his first week on the job, I remember talking about the responsibilities he was given, one of which was to focus on the social marketing aspect for his product lines. The first thing out of my mouth [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/05/25/b2b-social-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Rankings Don&#8217;t Matter</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/05/19/why-rankings-dont-matter/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/05/19/why-rankings-dont-matter/#comments</comments>
		<pubDate>Wed, 19 May 2010 16:22:40 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[Advanced SEO Concepts]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Industrial SEO]]></category>
		<category><![CDATA[Social Media & Other Marketing Concepts]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=761</guid>
		<description><![CDATA[Search engine rankings alone won’t bring you success. I’m not saying that to diminish how important search engine visibility is for finding new customers. My point is that SEO is only one piece of a very large and complex online marketing puzzle. I would love to say that SEO is the be-all-end-all online marketing strategy. [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/05/19/why-rankings-dont-matter/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Do you really want more clicks?</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/04/12/do-you-really-want-more-clicks/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/04/12/do-you-really-want-more-clicks/#comments</comments>
		<pubDate>Mon, 12 Apr 2010 21:32:23 +0000</pubDate>
		<dc:creator>Brennan</dc:creator>
				<category><![CDATA[Content & Copywriting]]></category>
		<category><![CDATA[Driving Traffic]]></category>
		<category><![CDATA[Google & Other Search Engines]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=623</guid>
		<description><![CDATA[In the world of pay per click advertising a large divide is appearing between B2B and B2C advertising strategy. B2B marketers are realizing that the same benchmarks that B2C pay per click advertisers strive for (higher click rates, lower cost per click, higher quality scores), is not always what spells success for the B2B marketer. [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/04/12/do-you-really-want-more-clicks/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Become THE Resource (Before the Sales Pitch)</title>
		<link>http://www.industrialsearchenginemarketing.com/blog/2010/03/05/become-the-resource-before-the-sales-pitch/</link>
		<comments>http://www.industrialsearchenginemarketing.com/blog/2010/03/05/become-the-resource-before-the-sales-pitch/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 16:58:51 +0000</pubDate>
		<dc:creator>Anna</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Industrial B2B Marketing]]></category>
		<category><![CDATA[Industrial SEO]]></category>
		<category><![CDATA[Usability & Conversions]]></category>

		<guid isPermaLink="false">http://www.industrialsearchenginemarketing.com/blog/?p=567</guid>
		<description><![CDATA[The B2B buying cycle is complicated, really complicated. Not only do you have multiple people and departments involved in the purchasing decision, but the people involved make decisions based on more than just getting the best price or quality. One might think that business purchase decisions are made rationally, but as Gord Hotchkiss points out [...]]]></description>
		<wfw:commentRss>http://www.industrialsearchenginemarketing.com/blog/2010/03/05/become-the-resource-before-the-sales-pitch/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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