Working with many customers in the Industrial Marketplace, we try to find research that will help increase search engine results and online conversions for our clients. Conducting some research lately, I have found that unlike a consumer, a business buy really does prefer the simple and fast websites that provide online information in a clean […]

Are you considering a Search Engine Optimization Program? Here is one thing that you should think about before you go crazy and change all of your Title Tags:
How important is your keywords and how important is your brand name? Do you want your brand name on every page? Do you want your brand name first […]

There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the […]

Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital […]

The most important part of a website is creating the traffic and converting each visit into a sale, an inquiry, or a return visit. This is also why creating a website is so challenging. Ecommerce solutions can come in many different forms, the organization and way of attracting conversions may work for one industry but […]

1. Submit your site to GoogleLocal www.google.com/local/add This is a free service offered by Google. People will find your business when they use Google Maps. Google also features business at the top of their results for many local searches.
2. Submit your site to Yahoo! Local www.listings.local.yahoo.com/ Choose from three different plans. We recommend the “enhanced […]

During the various SEO discussions I have everyday, I frequently hear things like, “I really don’t care about Canada” and “I could care less if someone from California comes to my site”. Why would people say such things?  Because it’s too expensive to ship their products! They know they can be more competitive in a […]

I’ve been posting a lot about the different Industrial Search Engines; otherwise referred to as Vertical Directories, because many of my clients (as well as the company I work for) advertise in the directories. Every directory has their niche’, right? Something that sets them apart from the others. It could be traffic, reputation, […]

“…In fact, the About Us page is one of the most highly visited pages on industrial manufacturers — over ecommerce websites — to an overwhelming degree.”
The About US page is one of the most underutilized and overlooked web elements in industrial marketing. Whereas ecommerce sites can successfully convert visitors by focusing on […]

There’s no shortage of “How to Choose the Right Domain Name” tips out there.
However, there are a few considerations commonly overlooked in the Industrial B2B sector when it comes to this topic that we’ll expand on today. Although we don’t make definitive recommendations or suggested formulas when it comes to choosing a domain name weighing […]