Our clients are often under the misconception that their top keywords drive the most amount of traffic to their sites. In fact, the opposite is actually true. The majority of search engine traffic for industrial sites comes from other long tail keywords. Long tail keywords are generally three to five words and are very specific. […]

It’s been awhile since I written about creating new content. Since adding compelling, optimized content to your industrial website is crucial for your website’s success; it’s time to visit this topic again.
There are two trends going on that make building content very important. One is that the web keeps getting more competitive every day.  It’s […]

Business.com recently published an insightful whitepaper based on survey responses from 144 search marketing agencies currently managing B2B client online marketing campaigns. Get a copy of the B2B guide. This guide covers three main topics. I’ve pulled out an interesting point from each. Next month, we’ll explore each topic further.
How B2B search marketing differs from […]

With the year coming to a close, it’s a good time to evaluate your website and determine what changes you should make in 2009.  How can you increase traffic?  Is there a way to improve conversion tracking?  Is your website out of date? Here are some ideas to consider…
Conversions and Sales
This is often the most […]

This is part two of the blog post about how to leverage Facebook for business. Because our blog focuses on industrial search marketing and B2B online marketing, I wanted to discuss Facebook specifically for those markets. Social marketing is a hot topic and businesses are excited about the potential of Facebook, LinkedIn, and other social […]

A recent report estimates that the number of small businesses in the US using social marketing will double in the next 12 months.  According to Access Markets International (AMI), 300,000 small businesses are already using social marketing in some form.  That sounds like a lot, but that’s only 5% of the small businesses in the […]

I found a good article today explaining the B2B sales cycle. There are a couple things I’d like touch on from the article. To start with, here’s an illustration showing the B2B sales cycle:

Picture courtesy of Corporate Website Marketing

“Search Engine Marketing, as a part of Corporate Website Marketing, should play a major […]

Are you trying to track your conversions on your marketing programs?
The latest solution offered by numerous industrial directories is a mirrored site. The mirrored site would be set up on the directory’s domain name, then all of the links currently listed in the directory will be redirected to the mirrored site instead of the original […]

Working with many customers in the Industrial Marketplace, we try to find research that will help increase search engine results and online conversions for our clients. Conducting some research lately, I have found that unlike a consumer, a business buy really does prefer the simple and fast websites that provide online information in a clean […]

Are you considering a Search Engine Optimization Program? Here is one thing that you should think about before you go crazy and change all of your Title Tags:
How important is your keywords and how important is your brand name? Do you want your brand name on every page? Do you want your brand name first […]