Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better?
It isn’t really about which is better – it’s about using them in the most effective way to make the most of every marketing dollar. Here are 5 [...]
Sizing up the competition: Can I beat them?
If you don’t follow me regularly on this blog, I work primarily with new website projects and one thing that I do on a regular basis is size up the competition for my clients. What happens is, my client will give me a list of around 5 websites of companies that they feel are their biggest competitors. What happens after I research them and give my feedback often times surprises them. I will admit that when I first started doing [...]
Comments Continue ReadingLet’s Get Focused
I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”. Don’t ask me why, but it just got in my head and now I can’t get it out ( I may have just dated myself). So, back to my title of getting focused, I will do just that for this post and also talk about how you can and should do this with your own [...]
Comments Continue ReadingIndustrial Search Engine Marketing
Wow, what an all-encompassing title that is. I know you are thinking, I run a small job shop and don’t know what that means; ” Why do I need something called Industrial Search Engine Marketing?” I would like you to take a step back and break this apart to see what you really need.
1. You are in the Industrial Market. Right?
2. You want to be found on the Search Engines (Google). Right?
3. Now look at what is left: Marketing, now [...]
Don’t Neglect Your Product Pages
Many companies spend countless hours deciding on the designs and content for their ecommerce website’s home page and general category pages. They agonize over which images to use, what keywords to target and what the layout looks like. Those pages are very important, but it’s the often neglected product pages that can have the biggest impact on conversions.
When you have thousands or tens-of-thousands of products, updating product pages can seem overwhelming. You wonder if all that detailed, and sometimes tedious, [...]
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