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Archive for the 'Industrial B2B Marketing' Category

Top 10 keyword searches only refer 20% of traffic to Industrial Sites

Friday, June 5th, 2009

Our clients are often under the misconception that their top keywords drive the most amount of traffic to their sites. In fact, the opposite is actually true. The majority of search engine traffic for industrial sites comes from other long tail keywords. Long tail keywords are generally three to five words and are very specific. […]

Generate new content for your industrial site through long tail searches

Tuesday, April 7th, 2009

It’s been awhile since I written about creating new content. Since adding compelling, optimized content to your industrial website is crucial for your website’s success; it’s time to visit this topic again.
There are two trends going on that make building content very important. One is that the web keeps getting more competitive every day.  It’s […]

B2B Search Marketing Strategy Guide from Business.com

Monday, December 22nd, 2008

Business.com recently published an insightful whitepaper based on survey responses from 144 search marketing agencies currently managing B2B client online marketing campaigns. Get a copy of the B2B guide. This guide covers three main topics. I’ve pulled out an interesting point from each. Next month, we’ll explore each topic further.
How B2B search marketing differs from […]

Improve your Industrial Website in 2009

Wednesday, December 10th, 2008

With the year coming to a close, it’s a good time to evaluate your website and determine what changes you should make in 2009.  How can you increase traffic?  Is there a way to improve conversion tracking?  Is your website out of date? Here are some ideas to consider…
Conversions and Sales
This is often the most […]

Part 2: Facebook a Viable Channel for Industrial Marketing?

Tuesday, December 9th, 2008

This is part two of the blog post about how to leverage Facebook for business. Because our blog focuses on industrial search marketing and B2B online marketing, I wanted to discuss Facebook specifically for those markets. Social marketing is a hot topic and businesses are excited about the potential of Facebook, LinkedIn, and other social […]

Social Marketing Projections for Small Businesses

Wednesday, November 5th, 2008

A recent report estimates that the number of small businesses in the US using social marketing will double in the next 12 months.  According to Access Markets International (AMI), 300,000 small businesses are already using social marketing in some form.  That sounds like a lot, but that’s only 5% of the small businesses in the […]

The B2B Sales Cycle for Industrial Websites

Monday, September 15th, 2008

I found a good article today explaining the B2B sales cycle. There are a couple things I’d like touch on from the article. To start with, here’s an illustration showing the B2B sales cycle:

Picture courtesy of Corporate Website Marketing

“Search Engine Marketing, as a part of Corporate Website Marketing, should play a major […]

Latest Trends in the Industrial Marketplace: Mirror Sites

Monday, June 9th, 2008

Are you trying to track your conversions on your marketing programs?
The latest solution offered by numerous industrial directories is a mirrored site. The mirrored site would be set up on the directory’s domain name, then all of the links currently listed in the directory will be redirected to the mirrored site instead of the original […]

Another Look at B2B Consumers | Increasing Your Online Conversions

Friday, January 25th, 2008

Working with many customers in the Industrial Marketplace, we try to find research that will help increase search engine results and online conversions for our clients. Conducting some research lately, I have found that unlike a consumer, a business buy really does prefer the simple and fast websites that provide online information in a clean […]

Balance Between Branding and Search Engine Optimization

Wednesday, December 12th, 2007

Are you considering a Search Engine Optimization Program? Here is one thing that you should think about before you go crazy and change all of your Title Tags:
How important is your keywords and how important is your brand name? Do you want your brand name on every page? Do you want your brand name first […]

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