Google Analytics – Even Better with Webmaster Tools
Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics.
“The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data filtering and visualizations with this data.”
This news is incredibly exciting for internet marketers, especially those who value the data they are used [...]
Billion Dollar Google
A recently released report states that Google provided roughly $1 billion in economic activity in Ecreativeworks’ home state of Minnesota in 2010. The report lists the Google-generated economic activity for every state in the US, which totals an estimated $64 billion. The mapped out, state-by-state report of Google’s economic activity can be found here.
Since the report was created by Google themselves, it’s entirely possible that they’re taking some liberties as to what accounts for “economic activity.” The report is based [...]
Sizing up the competition: Can I beat them?
If you don’t follow me regularly on this blog, I work primarily with new website projects and one thing that I do on a regular basis is size up the competition for my clients. What happens is, my client will give me a list of around 5 websites of companies that they feel are their biggest competitors. What happens after I research them and give my feedback often times surprises them. I will admit that when I first started doing [...]
Comments Continue ReadingI’m Still Not Number 1 in Google!
So you’ve optimized for your favorite keyword, but you’re still not ranking number 1! Now what?
It’s important to understand that it’s not only your site that matters to Google, but also important to know which sites outrank you and why. Even if you don’t consider some sites to be ‘real’ competitors, if they outrank you, they ARE your competition for click-through from the search engines.
Let’s look at an example.
I have a client who wants their anti static brush page to [...]
Website Projects Are A Lot Of Work?!
I work with a lot new website projects, both from the standpoint of a brand new site and redesigns of existing sites. I will tell you from experience that both require a lot of work. To clarify this: they require work, not only from your website development company but also from you the company owner/marketing manager/sales, etc. I often hear the sound in our clients voices after we get to the stage of writing content for their sites that they [...]
Comments Continue ReadingLet’s Get Focused
I’ll admit that when I picked this title the first thing that came to mind was the old Olivia Newton John song, “let’s get physical”. Don’t ask me why, but it just got in my head and now I can’t get it out ( I may have just dated myself). So, back to my title of getting focused, I will do just that for this post and also talk about how you can and should do this with your own [...]
Comments Continue ReadingGoogle Page Speed Online for Desktop and Mobile
Google announced the release of Page Speed Online yesterday. It’s a great way to check the performance of your site and get suggestions to make your site faster. And the tool works for mobile sites, where load times can be even more important with users who are on the go.
We know that Google has been giving a lot of attention to how fast sites load, [...]
Organic vs. Paid – Who Gets the Most Attention?
A new eye-tracking study comparing Google and Bing search results page viewing by User Centric has been recently released. The study was conducted using 24 subject who averaged 48 online searches per week.
They came up with some interesting findings.
Users focused on the middle column of the page, both organic and paid results
Paid results in the right column got significantly less attention than the paid results in the middle of the page or the organic results.
Very few users [...]
Google Makes it Easy to Reach Your International Customers in the Right Language
Have a website with pages which auto-translate certain content (specifically templates like top navigation, etc.) into multiple languages, but keep the bulk of the content the same (in its original language)? Thanks to Google’s outstanding Webmaster know-how, you can give your site easy multilingual translation using just a single URL. This relatively quick and easy fix will ensure that every visitor to your site will be directed to the correct language-specific version of your page, while helping you avoid duplicate [...]
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