SEO is A Lot Like Driving. . .
. . . because it’s not all that hard to do, but not a lot of people are actually good at it. I realized this as I was driving home from work the other day. Most people with driver’s licenses probably took Driver’s Ed first. But, just because they finished the classes doesn’t mean they’re ready to drive in the Indianapolis 500. Similarly, while there’s no shortage of SEO training classes available (just type “SEO” into Google and you’ll get plenty [...]
Comments Continue ReadingHave you made a video yet?
I have been reading a lot about how every business needs to incorporate video into their marketing programs. After about the 10th article or blog post, I am of the opinion that this is necessary now. I have also been doing some research with a few of my own industrial clients and have come to the same conclusion: Do it now! Even if this means just grabbing the camcorder or even a “flip” camera, going onto your shop floor and [...]
Comments Continue ReadingNew Year, New Google Ad Innovations
Google AdWords is, of course, one of the most useful advertising tools any company has available. And, as 2010 draws to a close, Google is preparing a whole slew of new AdWords Ad Innovations to help businesses reach even more customers, quicker, easier, and more directly than ever before in 2011. With all of Google’s new developments, it’s important to know how to use your AdWords account to its full potential.
Google AdWords Call Metrics adds a unique phone number to [...]
10 Steps To Increase Your Adwords ROI
1.) Split keywords into highly concentrated ad groups based around similar themes or products.
a. This allows for easier ROI tracking, and ensures ad copies are relevant to each ad groups keywords.
b. Which leads me to step 2…
Are you hiding your Website?
Ok, you are doing what you know how to do with SEO (search engine optimization) on your company website but is it enough? With Google and the other search engines being the multi-faceted mazes that they are, it is sometimes easy to be hidden without even knowing it. What makes this maze even harder is that your customers now have multi- ways of searching these same search engines. If you haven’t looked at the Google search page closely lately you [...]
Comments Continue ReadingLINK JUICE!
I have been reading more and more about the link juice argument in the SEO world lately. There seems to be the age old question of Quantity vs. Quality. On one side (I would refer to as the “old way”), there are the Quantity marketers. They believe that you need to have a high number of links and don’t seem to care where they are coming from. Many of these marketers see the “Quick” fix SEO programs. This almost always [...]
Comments Continue ReadingDo you really want more clicks?
In the world of pay per click advertising a large divide is appearing between B2B and B2C advertising strategy. B2B marketers are realizing that the same benchmarks that B2C pay per click advertisers strive for (higher click rates, lower cost per click, higher quality scores), is not always what spells success for the B2B marketer.
In the B2C world more traffic does translate into higher sales, so the cost associated with a higher click rate, optimizing of landing pages, and bidding [...]
The Right Tools for Industrial Social Media
Industrial and B2B companies face a unique set of challenges when entering the social media world. Their audiences aren’t always easily reachable through social media channels like Twitter or Facebook.
That doesn’t mean industrial companies can’t benefit from social media channels. The trick is just finding the right tools for the job.
Maybe we need to think about tools in a different light. Rather than thinking of what social media tools you [...]
Website Brand Recognition
While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to answer and then stopped, realizing I had no idea. So, though the creativity for the commercial was completely there, the main point was completely missed. [...]
Comments Continue ReadingOnline leads – over the phone
As industrial marketers, it is important to understand that many leads generated from your website will not “show up” in your analytics. The nature of large industrial purchases mean that calling a company directly rather than submitting a form is more comfortable. Few B2B websites and industrial websites generate actual sales online, instead, purchases are made over the phone and even after face-to-face meetings with the company.
The challenge that the purchase behavior in the [...]
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