While watching the football game this past Sunday with my family, I automatically started singing along to a commercial that came on. It was a catchy tune and a song that was well known. At the end of the commercial, my brother turned to me and asked, “What was the commercial for?” I started to [...]

As industrial marketers, it is important to understand that many leads generated from your website will not “show up” in your analytics. The nature of large industrial purchases mean that calling a company directly rather than submitting a form is more comfortable. Few B2B websites and industrial websites generate actual sales online, instead, purchases are [...]

Redesigning your industrial website can be a complex process. Do you build it yourself, hire an outside developer or buy an out-of-the-box solution? Will you need a content management system or shopping cart, and if so, who is going to be responsible for keeping the site up to date? It can be quite a [...]

Welcome, to the all encompassing world of the internet. Today, it seems everyone has a website—small businesses and large corporations, schools and universities, local newspapers and major magazines, industrial manufacturers and their distributors. Charities, sports teams and artists have their own site as well as TV stations, movies, and shows. Not having a website is [...]

Online video is booming. According to a recent Comscore survey:
81.6 percent of the total U.S. Internet audience viewed online video.
The duration of the average online video was 3.7 minutes.
120.5 million viewers watched nearly 10 billion videos on YouTube.com (82.6 videos per viewer).
Average Video Viewer Watched Nearly 10 Hours of Online Video During the [...]

We set the mood for so many events in life—whether it’s a date, a business meeting, an interview, or a night in with the family. Imagine you have an interview. Deciding what to wear is important and the clothes you choose can help make or break your career application. You need to set the right [...]

You invest a lot into your internet marketing and want to get the most out of every dollar you spend. You devote both time and money to gaining site traffic through search engine optimization, pay per click, social media, blogging, PR, and traditional advertising. Make sure you don’t lose that traffic before they even [...]

Nielsen recently released the list of the top 10 search provider in the US. Google, of course, remained at the top of the list with more than 64% of the total searches. Yahoo dropped 4.2% from July.
The big news is Bing, gaining 22.1% over July. Even though Bing only has [...]

My colleague recently posted some great ideas for adding content to your industrial website.  I thought I’d share a few more and keep the discussion going!

Resources page-  By providing supplemental information about your products and services, you can help your customers learn more about their purchases, figure out how to assemble them if they lost the [...]

Bing replaced Live as MSN’s search technology earlier this month. So far, the new search engine has yet to make much of a dent in the marketshare of it’s biggest competitors Google and Yahoo.  StatCounter reported the following on the 11th of June -
StatCounter analyzed search engine market share two weeks before and after the [...]