Keyword Focus Through Good Research
Keyword research is perhaps one the most boring & mundane parts of the SEO to do list when starting a new website project, redesign or arguably when taking a second look at a long running project. At least that is what most SEO professionals or do-it-yourselfers will say if you ask. Thankfully for the clients at Ecreativeworks, I am here. I love the keyword research projects so much that I specialize in them and have done most of the research [...]
Comments Continue Reading5 Ways to Use Pay Per Click & Organic SEO Together
There’s some debate in the online marketing world as to which is more effective – organic SEO or pay per click (PPC) advertising. SEO often provides greater traffic. PPC takes less time and energy. SEO doesn’t depend on a daily ad spend. PPC is faster to see results. So which one is better?
It isn’t really about which is better – it’s about using them in the most effective way to make the most of every marketing dollar. Here are 5 [...]
Google Analytics – Even Better with Webmaster Tools
Google has announced a pilot to integrate some data from Webmaster Tools with Google Analytics.
“The initial release will be a set of reports in Google Analytics using search data from Google Webmaster Tools. This includes query information, clicks, impressions, clickthrough rate, and average position. You’ll also be able to use Google Analytics advanced data filtering and visualizations with this data.”
This news is incredibly exciting for internet marketers, especially those who value the data they are used [...]
Do I have to write more content?
This is a question that I am asked often by clients when I get to the content writing portion of a new website project. You see, what happens is we will give them what we call a working content document that outlines what they need to have on each page of their website according to their site navigation. After this is when they have to go back to their office and start writing about what it is that they do, [...]
Comments Continue ReadingNew Court Case Sets Precedent for Web Support Companies
In a recent Los Angeles Times article, it was reported that a Utah-based web design and hosting company has been ordered to pay almost $800,000 to Cleveland Golf Co. for knowingly building and promoting a website that sold counterfeit Cleveland golf clubs.
According to the article, this case marks the first time that a website design company has been held liable for such a practice. The design firm was ordered to pay over 27 times more in damages to Cleveland than [...]
Organic vs. Paid – Who Gets the Most Attention?
A new eye-tracking study comparing Google and Bing search results page viewing by User Centric has been recently released. The study was conducted using 24 subject who averaged 48 online searches per week.
They came up with some interesting findings.
Users focused on the middle column of the page, both organic and paid results
Paid results in the right column got significantly less attention than the paid results in the middle of the page or the organic results.
Very few users [...]
Google Makes it Easy to Reach Your International Customers in the Right Language
Have a website with pages which auto-translate certain content (specifically templates like top navigation, etc.) into multiple languages, but keep the bulk of the content the same (in its original language)? Thanks to Google’s outstanding Webmaster know-how, you can give your site easy multilingual translation using just a single URL. This relatively quick and easy fix will ensure that every visitor to your site will be directed to the correct language-specific version of your page, while helping you avoid duplicate [...]
Comments Continue ReadingIndustrial Ecommerce SEO – Infomercial Style
If your industrial company is like most companies I work with, you’re short on time and long on things to do. Optimizing each and every one of the thousands of products on your ecommerce website probably isn’t at the top of your to-do list (even though it can increase traffic and revenue.)
But if you act now, you can cover SEO basics faster than you think. Many industrial ecommerce solutions have built-in SEO friendly features that let you cut through basic [...]
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