“…In fact, the About Us page is one of the most highly visited pages on industrial manufacturers — over ecommerce websites — to an overwhelming degree.”
The About US page is one of the most underutilized and overlooked web elements in industrial marketing. Whereas ecommerce sites can successfully convert visitors by focusing on […]

Industrial Quick Tips: A Marketing Strategies Series for the Industrial Manufacturer
This is the first ‘mini post’ of many forthcoming. We’ll continue to post miniature articles for manufacturers looking for do it yourself marketing and SEO strategies…
Industrial Advertising Quick Tip #1 : ARCHIVE YOUR NEWSLETTERS
Archiving your newsletters is a great way to add fresh, […]

Online Marketing and Link Baiting for Industrial B2B Companies
Yes, it can be done. Using ‘link bait’ to attract links in order to boost search engine positioning is a tactic that even the most boring, barren, technical websites can employ.
We’re not implying that industrial or other B2B sites are boring and barren. Not in the least. […]

Article Optimization awards manufacturers and other industrial / b2b companies with the opportunity to promote their website while sticking to what they know.
In Part I of Do-It-Yourself Industrial Advertising, we’ll discuss the ins and outs of article optimization, and why it’s the best technique for manufacturers and other businesses in the industrial sector.

All communication is filtered through personality. And (as you may have noticed in your interpersonal relationships) is what determines how you perceive others - even how you perceive their perceptions. It determines how you react to others, and they you.
Your website visitors are clearly not going to check their personality at your homepage. […]

I know of an industrial company whos website was banned from Google because of a hacker who’d been hosting spam on their domain. Because the re-inclusion at process can take upwards of several months, I was of course surprised to see one of their keywords getting results on Google. (I know full well […]

At the onset of a client’s optimization program, one of the first issues to arise is content presentation. In identifying these potential problem areas prior to optimization, usability is almost always at the top of the list. And because a search engine optimization program would be all but null in the absence of conversions, treating […]

Dave from B2Blog posted a great topic about displaying pricing on your website and the pros and cons of doing so. This might not seem on the surface as an industrial search engine marketing issue - it really is, especially when discussing Web 2.0 concepts.
Below is an article I wrote about providing an […]

Terms like’social media’, ‘�social search’ and ‘web 2.0′ are becoming increasingly more common in SEO and SEM, but have yet to make their way into the vocabulary of most industrial business owners. In fact, most tools that fall under the ’social’ category are still quite elusive to some internet marketers themselves, which then begs the question, “what exactly is social media, and can industrial businesses leverage it for their SEM campaigns?”

An industrial search engine marketing blog just wouldn’t be complete with out a post about the differences of optimizing an industrial related site vs. sites in other BtoB markets. While there’s no shortage of information floating around on the web about marketing your website, it can be a trick to set apart the valuable from […]