Jakob Nielsen’s latest usability post had some interesting findings about how people read corporate blogs. “On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will [...]

I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now.  I believe that this concept will help many industries with their ecommerce solutions in the near future.    This will also bring the [...]

Use bullets and numbered lists to highlight lists rather than lengthy paragraphs full of commas. Use titles and subtitles to break up content and make your copy more scan-able. Keep paragraphs short. Make sure calls to action are clear and simple. Too many calls to action can be as confusing as none. Share This

In the world of pay per click advertising a large divide is appearing between B2B and B2C advertising strategy. B2B marketers are realizing that the same benchmarks that B2C pay per click advertisers strive for (higher click rates, lower cost per click, higher quality scores), is not always what spells success for the B2B marketer. [...]

Some people are big fans of Matt Damon – I’m a big fan of Matt Bailey. Matt Bailey is an online marketing industry expert, and yes, I know that means I’ve gotten pretty geeky when my attention is drawn more by SEO/online marketing experts than celebrities. But I’m OK with that because experts like him [...]

Learn how to write meaningful content for your industrial website. Use cross linking, targeted writing, and quality information to get your point across.

There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines. On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. They [...]

The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential customers why [...]

I spent numerous carefree hours freewriting in college. As a creative writing major, the rules didn’t always matter and when revising my random thoughts, I didn’t need to remember them all. I loved the process in creative writing… the freewriting, the casual overstepping of rules and the telling of a good story. I spent many [...]

When was the last time you visited your competition’s websites? Has it been a while? If it has, it’s probably time to go and check them out. It’s not that want to blatantly copy what they are doing; that won’t make you stand out from the crowd. Rather, you want watch for industry trends and [...]