We’ve previously discussed quick and dirty search engine marketing strategies using Google Maps, Yahoo Local Search, MSN Live Search Maps and more.  Increasing numbers of web users are turning to Google Maps and similar sources to find local resources and services.  Just today, I found a massage therapist a couple of miles from my house […]

Happy Thanksgiving!! It’s time to show you more ways to add content to your site. The more content you have, the more ways you give potential customers to find you in the search engines. More content also adds value to your website by showcasing what you can do for your customers. […]

Are you looking for new ways to drive traffic to your website?
One of the best solutions that we can give you is to add content to your website. The Search Engines fancy content, make them smile and set up a content development plan. This works for any market - either the Industrial or the Consumer.
Adding […]

There are three ways your customers find your site - search engines, links from other websites, and direct traffic. Today I want to focus on increasing your direct traffic, namely bookmark traffic. People bookmark sites for one reason. They find something that interests them, and they want to return to the […]

“Wikipedia published its 2-millionth article in the English language version of the anyone-can-edit encyclopedia, a symbolic milestone for the world’s largest user-generated Web publishing site.”
So, do you think that’s why the Google SERPS (search engine results pages) are littered with its entries? You bet. Google loves new content and lots of it. Learn from Wikipedia, […]

I wasn’t wrong when I started discussing the importantance of image search a couple of posts back. I was talking about photos and how do you optimize for them and use them to your advantage. Image search is growing. According to a reference 15 to 16 percent of searches are for images. IDC Doors, […]

One of the biggest mistakes website owners make is using their company brochure copy for their website. Do not make this mistake! Brochure copy simply doesn’t work on the web. Studies show that people scan web pages, they don’t read them.

Short Sentences & Bolded Copy
Here’s an example of brochure style […]

With the growth of the internet on mobile phones, it is imperative for designers, programmers and SEO specialist to understand the best way to please their website browsers. The differences between websites presented on a desktop computer or a cell phone should be minimal.
The sites will obviously look different. How do you squeeze everything from […]

Being online all day for work, I come across a fair number of websites. I also suffer from online ADD - a common ailment of web users.
The symptoms are very clear: visits under 10 seconds, high bounce rate, and a lack of any conversion whatsoever. What is the cause of such a horrible […]

“…In fact, the About Us page is one of the most highly visited pages on industrial manufacturers — over ecommerce websites — to an overwhelming degree.”
The About US page is one of the most underutilized and overlooked web elements in industrial marketing. Whereas ecommerce sites can successfully convert visitors by focusing on […]