Learn how to write meaningful content for your industrial website. Use cross linking, targeted writing, and quality information to get your point across.

There have been some interesting discussions about how the readability level of your website can impact it’s effectiveness for both visitors and search engines.
On the usability side, it’s easy to see the impact. Having a readability level that is too high for your target audience limits their understanding of your products and services. [...]

The About Us page is very important for converting visitors to buyers, both in industrial and ecommerce websites. The people who visit your About Us page can be more interesting in learning about your company, or looking for trust indicators as they get closer to purchase. That means you can tell these potential [...]

I spent numerous carefree hours freewriting in college. As a creative writing major, the rules didn’t always matter and when revising my random thoughts, I didn’t need to remember them all. I loved the process in creative writing… the freewriting, the casual overstepping of rules and the telling of a good story. I spent many [...]

When was the last time you visited your competition’s websites? Has it been a while? If it has, it’s probably time to go and check them out.
It’s not that want to blatantly copy what they are doing; that won’t make you stand out from the crowd. Rather, you want watch for industry [...]

1. Review all information available previous to writing
2. Take strong notes during any interviews you conduct
3. The more text included in the content, the better!
4. Use 3-4 paragraphs or 12 sentences for each page, if possible, for optimal search results
5. Remember that your content will inform the reader what the page is referring to, but [...]

My colleague recently posted some great ideas for adding content to your industrial website.  I thought I’d share a few more and keep the discussion going!

Resources page-  By providing supplemental information about your products and services, you can help your customers learn more about their purchases, figure out how to assemble them if they lost the [...]

Happy Monday everyone. Normally I post on social media because it’s the online marketing subject I keep watch over. But my first real love is writing. I was an English major in college, and took the writing track of my college’s curriculum. Lots of poetry and some very interesting literature courses. Most English majors hear [...]

It’s been awhile since I written about creating new content. Since adding compelling, optimized content to your industrial website is crucial for your website’s success; it’s time to visit this topic again.
There are two trends going on that make building content very important. One is that the web keeps getting more competitive every day.  It’s [...]

Recently I posted about a whitepaper I found from Business.com that discusses B2B internet marketing. One item I picked out from this article was about optimizing for keywords -

“Most B2B SEO projects start with an existing web site, and many proceed from keyword research to selecting pages to optimize to planning how to work the [...]