Things My Dad Would Say About SEO Projects
Many times when I am working on a project, things that my dad would say to me growing up come to mind. You see, my dad was and still is to this day a work-a-holic. This has led to what I consider to be “my great work ethic”. I consider myself not to be a work-a-holic–although in the past many would have said I was, but to have a consistent good work attitude and ethic that serves my company and [...]
Comments Continue ReadingEcommerce Tip: Make Lemonade Out of Error Lemons
As owners of large ecommerce websites know, products get discontinued, new models replace old models, or products that aren’t profitable get removed from your shopping cart. This means some shoppers will get error pages (aka lemons) instead of finding what they want. Those error pages are often a missed opportunity to convert visitors into customers.
Let’s Build it Together
If you are like me, you may consider yourself a “jack-of-all-trades” kind of person. I myself like to know as much as I can about everything and many times think I can do just about whatever it is that I put my mind to . But, there are just some things that you need to be an expert at and being just “Ok” won”t cut it. I have come across this a few times in my personal and professional life. [...]
Comments Continue ReadingDo I have to write more content?
This is a question that I am asked often by clients when I get to the content writing portion of a new website project. You see, what happens is we will give them what we call a working content document that outlines what they need to have on each page of their website according to their site navigation. After this is when they have to go back to their office and start writing about what it is that they do, [...]
Comments Continue ReadingSEO Moonshine & New Websites
How is SEO like moonshine you may be asking yourself right now after reading my rather weird title this week? First off I will explain: I am a “moonshiner” of sorts in my spare time. I have a little hobby making my own beer in a small 2 ½ gallon fermenter after which I bottle myself—and yes drink most of it myself also as no one else in my house is a beer drinker (I do share with the neighbors [...]
Comments Continue ReadingTone, Style & Other Copywriting Considerations
Writing a blog, you can be pretty loose with your writing style, tone and word choices. It’s a place to let your personality shine through, and let your readers get to know you a bit. But, if you’re writing copy, for a website or anything else, you have to tighten the reigns. It’s much more important to keep your audience in mind in copywriting than it is in blogging.
When it comes to copywriting, you may need to write about a [...]
A Blog Blog, Question Mark II: Avoiding Writing Mistakes in Your Blog
You know how simple it can be to use a blog to add quick, easily-digestible content to your site to keep visitors coming back. But, you can just as easily turn people off from your site if your writing is filled with spelling and grammatical errors. These errors are easy to maek, and everyone does it from time to time, unfortunately. But they can undermine your credibility and make readers think you’re just a big dummy–even though, chances are, your [...]
Comments Continue ReadingA Blog Blog, Question Mark
It may seem kind of inconsequential compared to all the other hard work that goes into creating and maintaining a successful website for your business, but you can get a lot of mileage out of something as simple as a once- or twice-weekly blog post.
Because you can give your site visitors and readers a quick, easy-to-read update on your business’ latest and greatest news, upcoming events, relevant topics, or whatever’s on your mind (though something somehow related to your business [...]
Weird & Wonderful SEO Terminology
As someone who got started in the world of SEO not all that long ago, I still occasionally run into industry terms and jargon with which I’m unfamiliar. And, as I mentioned way back in my first blog post for Ecreativeworks, I’m a big fan (possibly the world’s only) of weird words. Since it’s Friday, and it feels like it’s been a really long week, I thought I’d take a somewhat humorous* look at some of the weird and wonderful [...]
Comments Continue ReadingHave you made a video yet?
I have been reading a lot about how every business needs to incorporate video into their marketing programs. After about the 10th article or blog post, I am of the opinion that this is necessary now. I have also been doing some research with a few of my own industrial clients and have come to the same conclusion: Do it now! Even if this means just grabbing the camcorder or even a “flip” camera, going onto your shop floor and [...]
Comments Continue Reading
Designed by Ecreativeworks