Optimizing Your Blog

I just got done reading an article from a magazine called Visibility for optimizing your blog. The author talks about the “7 Easy Steps to a Well-Optimized Blog.” I thought I would share it with you, because this may be the next step to generate traffic for you.
Blogs are great for search engine marketing because they provide fresh content on a subject matter-frequently-to the search engines. Search Engines thrive on fresh content and will come back to visit quite often [...]

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Something New: Developing Digital Content for B2B

Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital content all pertaining to the key phrases typed into the search box.
We had an earlier post titled Improved Search Engine Placement: It’s not just about [...]

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Do the search engines really change often? Part II

My previous post discussed how Google’s supplemental results were becoming, in their words, “mainstream”. That’s more a big changes for Search Engine Optimizers or Marketers… this is because we used them often to understand what needs to be worked on.
So that day is passed and we move on to yet another “Change” topic. How often does Google’s index change?
When I first started working aggressively in this market, it was about once a month. As Matt Cutts posts [...]

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Pictures are Worth A Thousand Words or Are They?

How do you optimize for a website that is picture heavy–because the business relies on photos to sell a product? How do you drive traffic to the site when it doesn’t have the content to return results? Will optimizing the images bring in the results wanted? I am learning and conducting a little trial and error. Here’s what I’ve done and I’ll have to update next month or so with some changes to see if we are growing…
The site is [...]

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I Have Industrial Business Blog… ( Now What? )

To every B2B company out there striving for first page Google placement, we say, These are changing times. A standard 5 page site brochure type site will never see the top of the SERPS in todays competitive online market. These days virtually every business is engaging in ‘on page’ SEO methods to gain rankings, which is ultimately forcing a new SEM model into the top spot as “the new top ranking tool.” We’ve talked about social search, industrial [...]

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