A Blog Blog Question Mk. III: Visually Appealing Words?
Writing a blog that visitors to your site will want to read is about much more than just the words. There are a number of visual considerations you should make as well. Read on to find out how to make your blog’s content “visually appealing.”
Comments Continue ReadingPicking Good Keyword Phrases
Picking good keyword phrases is going to be one of the hardest tasks that you will do after deciding to build your Industrial website–or redesign it with Search Engine Optimization in mind. I will be the first to tell you that there are different schools of thought on this, at least once you are at the stage of researching these keywords for SEO value. What I am going to cover today is more elementary than that. I am talking about [...]
Comments Continue ReadingIndustrial Blogs – Summary or Full Page?
Jakob Nielsen’s latest usability post had some interesting findings about how people read corporate blogs.
“On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)”
Interesting, because we were seeing similar trends lately and changed our blog’s home page to have summaries rather [...]
Industrial SEO Implementation: Do you have a plan?
Ok, you are an upcoming, growing industrial force in your industry and you recently developed your online presence with a fancy (and shiny) new website. Now what? Do you think it is like that TV commercial from a while ago, that when the owners turned their site live, the traffic was so overwhelming they didn’t know what to do. Well, if that is what happened, congratulations! If you are like most of us starting out online, you need to make [...]
Comments Continue ReadingThe Importance of Business Blogs
The article driven communication with your customers and/or clients is important. Blog writing provides your company with a personal touch. You can add information to a blog you wouldn’t necessarily place on your industrial website, e.g. customer testimonials. You can highlight specific products, services or ways to use either through article style writing. Alongside social media, including Facebook and YouTube, blogging connects you with the public. Readers can comment on products and services you create, building your reputation within the [...]
Comments Continue ReadingWorking Social Marketing to Your SEO Advantage
Social Marketing. The latest development of the Internet and Online Marketing Campaigns. What does this entail? What are the benefits?
Social Marketing is a way to drive traffic to your website through online communities. Some of these communities may be the following:
StumbleUpon
MySpace
Facebook
Yahoo! Answers
LinkedIn
Reddit
Squidoo
Digg
Del.icio.us
I have worked with all of these social marketing websites. They are great for sharing your articles on various topics, links with your friends, blog posts & comments on current events and other areas of interest or answering questions.
To [...]
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