The article driven communication with your customers and/or clients is important. Blog writing provides your company with a personal touch. You can add information to a blog you wouldn’t necessarily place on your industrial website, e.g. customer testimonials. You can highlight specific products, services or ways to use either through article style writing. Alongside social [...]

Tell the truth – have you ever Googled yourself? Well if you’re a blogger, have a company website or any online presence at all  you should consider Googling. In the brave new world of the highly social Internet, people are chattering about everything from coupons to company preference. Customers post reviews of restaurants on Google [...]

There’s a lot of hoopla about business blogs nowadays. Professional SEOs are extolling the virtues of using social media marketing to advance your business presence on ther web and social media optimization is now one of the most important aspects of leveraging universal search to boost your rankings. But does your industrial business really need [...]

Social Marketing. The latest development of the Internet and Online Marketing Campaigns. What does this entail? What are the benefits?
Social Marketing is a way to drive traffic to your website through online communities. Some of these communities may be the following:

StumbleUpon
MySpace
Facebook
Yahoo! Answers
LinkedIn
Reddit
Squidoo
Digg
Del.icio.us

I have worked with all of these social marketing websites. They are great for [...]

I just got done reading an article from a magazine called Visibility for optimizing your blog. The author talks about the “7 Easy Steps to a Well-Optimized Blog.” I thought I would share it with you, because this may be the next step to generate traffic for you.
Blogs are great for search engine marketing because [...]

Reading up on the different changes going on in the SEO world, I found that Google was integrating a wide range of content into their Search Results. They are calling this Universal Results. The results that are returned under the main Google Search Bar are webpages, videos, photos, news stories and other forms of digital [...]

My previous post discussed how Google’s supplemental results were becoming, in their words, “mainstream”. That’s more a big changes for Search Engine Optimizers or Marketers… this is because we used them often to understand what needs to be worked on.
So that day is passed and we move on to yet another “Change” topic. [...]

How do you optimize for a website that is picture heavy–because the business relies on photos to sell a product? How do you drive traffic to the site when it doesn’t have the content to return results? Will optimizing the images bring in the results wanted? I am learning and conducting a little trial and [...]

To every B2B company out there striving for first page Google placement, we say, These are changing times. A standard 5 page site brochure type site will never see the top of the SERPS in todays competitive online market. These days virtually every business is engaging in ‘on page’ SEO methods to gain rankings, which [...]