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Archive for the 'Advanced SEO Concepts' Category

Do the search engines really change often?

Wednesday, August 1st, 2007

For all you doubters out there….
Ahem…
In less than 24 hours from the time I posted about Supplemental Results, Google declared that the label “Supplemental Results” ceases to exist.
In the graphic I posted yesterday, you saw the phrase “Supplemental Results”.  Today, you will no longer see that as Google announced on their Webmasters Blog:
The distinction between […]

It’s 10pm… do you know where your pages are?

Tuesday, July 31st, 2007

There’s been a lot of chatter lately in the SEO world about supplemental results. Just what are supplemental results?Go to Google and type in the command
site:www.yourdomain.com
Start clicking through the results and eventually you’ll probably see this:

An easier method, as I learned at SEO Roundtable was to do this command:
site:www.yourdomain.com/&
and you’ll see ONLY the supplemental […]

Pictures are Worth A Thousand Words or Are They?

Monday, July 30th, 2007

How do you optimize for a website that is picture heavy–because the business relies on photos to sell a product? How do you drive traffic to the site when it doesn’t have the content to return results? Will optimizing the images bring in the results wanted? I am learning and conducting a little trial and […]

Does your target audience suffer from online ADD?

Tuesday, June 26th, 2007

Being online all day for work, I come across a fair number of websites. I also suffer from online ADD - a common ailment of web users.
The symptoms are very clear: visits under 10 seconds, high bounce rate, and a lack of any conversion whatsoever. What is the cause of such a horrible […]

Scratching the Surface on Search Engine Marketing & Mobile Phones | # 1

Tuesday, June 26th, 2007

Adding some different ideas to my day and to investigate a new topic, I started researching websites on a mobile phone or PDA. This is where we will see an increase in activity over the years to come.
57% of U.S. citizens have a cell phone and 19% of them use the internet. These are small […]

Optimizing Links for YouTube, Google Video, and Images: Search Engine Trends

Monday, June 11th, 2007

In a recent newsletter I read about search engine optimization a recent discovery was reinforced. Companies, clients, individuals trying to market a product or service should start optimizing their videos and images for YouTube, and Google: Video, News, Images, Local and Blog Search.
In the recent presentations I have had the opportunity to sit through, most […]

SEO Strategy: Is yours evolving?

Tuesday, May 1st, 2007

As the SEO world evolves it’s only fair to assume that so will your SEO strategy. However, it’s become increasingly evident that not everyone realizes that it does need to evolve. Especially for our B2B customers, who rarely have time to eat lunch, much less evaluate how mature their seo strategy is.
Many industrial […]

SEO Trends for Industrial Business: The Digg Effect

Tuesday, April 17th, 2007

What is Digg?
Digg is a community-powered news and content website with a strong focus on science and technology. Huh?  What that means is that all content is submitted by everyday users such as you and me.
How does Digg work?
After submitting content such as news, videos and humor, other users browse and read your submission and […]

Quick Industrial Directory Analysis - Industrial Quick Search

Friday, March 23rd, 2007

In some offline feedback to my article about Industrial Directories and Organic SEO, I realized I had inadvertently omitted IQS - Industrial Quick Search.
I hope that some marketing folks from these different industrial directories are peeking at our blog every once in awhile.  Any criticism I might have, should be taken constructively as an effort […]

Industrial Directories and Organic SEO

Tuesday, February 27th, 2007

By now, many people understand that you need to diversify your online investment. Most of you probably know that you can’t just build a website and expect the floodgates to open and people will bombard your site and buy from you.
In the industrial marketplace there are four main directories to advertise in. I will […]

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