Explaining SEO to My Grandma
My grandmother turned 89 last month. Almost every time I visit the farm back in Carpio, ND, she needs me to reset her VCR for her, and I have to write a lengthy set of instructions on how to use the remote control to operate the TV and VCR (one or the other she can handle, but not both). When my mom got her a cell phone a few years back, to use “just in case of an emergency,” Grandma replied, [...]
Comments Continue ReadingIndustrial Ecommerce SEO – Infomercial Style
If your industrial company is like most companies I work with, you’re short on time and long on things to do. Optimizing each and every one of the thousands of products on your ecommerce website probably isn’t at the top of your to-do list (even though it can increase traffic and revenue.)
But if you act now, you can cover SEO basics faster than you think. Many industrial ecommerce solutions have built-in SEO friendly features that let you cut through basic [...]
Assessing Your Online Competition
Have you ever really taken a good look at your online competition? If you want to succeed in the SEO battle, this is something that is a must (not an option). First off, there are 2 ways to go about this–yes I mean only 2 ways. The first is to follow the few steps that I will point out soon, and the second is to talk to your SEO expert about doing this for you. If you are new to [...]
Comments Continue ReadingIs it time to redesign your site?
Hold on…before you go and leave this post because you don’t want to hear the latest trends in graphic design, or how making your site look fresher will increase your online business by X%. I would like to talk about what your site may really need in a redesign. I am talking about SEO or Search Engine Optimization. I am assuming that your site when it was originally built was done so with no before thought of SEO at all. [...]
Comments Continue Reading(Emotional) Industrial Marketing for Today’s Economy
Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater the cost, the more decision makers are involved in the process.
Because multiple people with varying roles are involved, your [...]
Online Marketing – Tracking those Calls from your Website
I have heard this many times: My contact Us page views have increased, but my completed forms are not where I would like them to be. My general answer to this is: How many of those viewers that went to your contact us page, went there to get your phone number and then gave you a call to place an order? Most of the time, the response I get is “I don’t know”.
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