Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater [...]

I have heard this many times:  My contact Us page views have increased,  but my completed forms are not where I would like them to be.  My general answer to this is:  How many of those viewers that went to your contact us page, went there to get your phone number and then gave you [...]

Site search tracking is a great resource to give you direction to improve Industrial SEO and Usability.

Search engine rankings alone won’t bring you success. I’m not saying that to diminish how important search engine visibility is for finding new customers. My point is that SEO is only one piece of a very large and complex online marketing puzzle. I would love to say that SEO is the be-all-end-all online marketing strategy. [...]

If you have followed some of my previous posts (OK, there have only been 2 for those that are counting) you now know that I coach soccer for boys ages 9-12.  I am going to use them once again to get my SEO thoughts out on “paper”.  We had a game this past week that [...]

Matt Cutts, from Google, posted recently posted this Youtube video that has some really interesting information. He answers the question: “how many changes did Google make to their algorithm in 2009?” The answer – approximately one change for each day of the year. That’s more than 350 changes to their algorithm in 2009! He also [...]

Search engines have evolved over time to make the search experience better for users. Although this evolution has made online marketing more complex, it has also opened up new ways for potential customers to find your products and services. You have the opportunity not only to rank in the normal results, but also in results [...]

It seems like it’s getting tougher and tougher to get your industrial website to rank in organic search. The number of online competitors is growing and it’s getting harder to keep that #1 position for your most effective keyword. And now, the search engines are pushing your results under the fold with shopping, maps, images, [...]

As online marketing evolves, an understanding of the power of social media to make or break your brand has become indispensible.  As industrial internet marketers, we are often challenged by our clientele to prove the worth or utility of social media as it applies to their company or particular industrial niche. Granted, some products or [...]

Here in Minnesota, there are many wonders.  Being a California transplant, one of the wonders for me is seeing people jogging in 20 below weather on icy, slick sidewalks.  I can’t help but shudder and think, “How do they not slip and break a leg?” I got my answer this morning, when I heard a [...]