Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
Google Analytics Site Speed Update
Earlier this year, we wrote a post about Google’s new Site Speed reports in Google Analytics. Back then, you had to modify your tracking code to make the Site Speed reports work.
Google has now announced that they are making these reports available to everyone, without having to modify your tracking code!
SEO & Baseball: Extra Innings
SEO is too big! Baseball is too big! 3 analogies aren’t enough (see two posts ago on this blog), so here’s one more!
Comments Continue ReadingLet’s Build it Together
If you are like me, you may consider yourself a “jack-of-all-trades” kind of person. I myself like to know as much as I can about everything and many times think I can do just about whatever it is that I put my mind to . But, there are just some things that you need to be an expert at and being just “Ok” won”t cut it. I have come across this a few times in my personal and professional life. [...]
Comments Continue Reading3 Ways SEO is Like Baseball
On the surface, baseball and SEO couldn’t me more dissimilar: One is a 160+ year old sport pitting man against man in a test of skill, speed and strength; the other is an ever-evolving science practiced by the internet savvy to boost search engine rankings. But, upon closer inspection, there are many ways in which the two are alike.
Comments Continue ReadingI’m Still Not Number 1 in Google!
So you’ve optimized for your favorite keyword, but you’re still not ranking number 1! Now what?
It’s important to understand that it’s not only your site that matters to Google, but also important to know which sites outrank you and why. Even if you don’t consider some sites to be ‘real’ competitors, if they outrank you, they ARE your competition for click-through from the search engines.
Let’s look at an example.
I have a client who wants their anti static brush page to [...]
Google Page Speed Online for Desktop and Mobile
Google announced the release of Page Speed Online yesterday. It’s a great way to check the performance of your site and get suggestions to make your site faster. And the tool works for mobile sites, where load times can be even more important with users who are on the go.
We know that Google has been giving a lot of attention to how fast sites load, [...]
Explaining SEO to My Grandma, Part II
My grandmother is 89 years old. She just may be the only person left in America with a rotary phone (which she’s been renting from the phone company for 89¢ a week since 1960), and I’m pretty sure the closest she’s come to operating an actual computer is the pay-at-the-pump system at the gas station. Needless to say, she’s a little behind on technology. Not that that’s a problem; anyone born before television was invented has a right to think a “smart [...]
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