The Search Engine Round Table posted about a Q&A they participated in with Matt Cutts. The discussion was about the effectiveness of using of no-follows in the comments in a blog. This was Matt’s response -
Q: Okay, but doesn’t this encourage me to link out less? Should I turn off comments on my blog?
A: I […]

Happy Monday everyone. Normally I post on social media because it’s the online marketing subject I keep watch over. But my first real love is writing. I was an English major in college, and took the writing track of my college’s curriculum. Lots of poetry and some very interesting literature courses. Most English majors hear […]

After six long years, it looks like Google may finally be putting to good use an acquisition they made of the company Applied Semantics. Last week Google announced that it’s made improvements to its search technology, incorporating semantics into their search algorithm. From Google -
Starting today, we’re deploying a new technology that can better understand […]

Optimizing for Google image search
We’ve noticed lately that more and more traffic is coming from Google Image search. This trend is not surprising as web searches get savvier and learn how to search in different ways. Now searchers are making queries within blogs, images, videos and news. So, to stay on top of this trend, […]

Donna Flagg of the Krysalis Group is quoted in the article, ‘For the Love of Sales,’ published in the online magazine “Selling Power”: “Good selling comes down to three things: communication, education, and the ability to affect others.”
One of the most powerful recommendations I can make to an industrial or commercial client is to […]

This is part two of the blog post about how to leverage Facebook for business. Because our blog focuses on industrial search marketing and B2B online marketing, I wanted to discuss Facebook specifically for those markets. Social marketing is a hot topic and businesses are excited about the potential of Facebook, LinkedIn, and other social […]

Social media provides an exciting new frontier in online marketing. Businesses are noticing the wildly popular social networks like Facebook and Myspace and wondering how to access the millions of people logging in every day, every hour. Social networks may prove to be a difficult marketing channel, though. People who hang out on Facebook are […]

Last week we discussed how anchor text works and how it can improve your ranking in Google. Today I’ll show ways to increase your link text to your site. There are two ways to increase link text to your website – through internal linking and external linking.
Internal Links
Internal linking is the easiest way to […]

Google uses over 100 criteria to determine where to rank a page for a given keyword. Some of those criteria, or factors, are on-site and some are off-site. On-site factors include factors such as saturating your page with keywords in the title tag, copy, and headers. On-site factors cover factors include the age of the […]

A recent spate of questions in the office from clients on whether or not to use a URL with www in it prompted me to write on this topic.  Your website’s address is a critical part, and especially crucial to your SEO.  After all, you want people, search engines, and any benefits associated with links […]