Google Algorithm Updates & Media Response
Hi Industrial B2B Marketers – I just wanted to give you a quick heads up. I’ve seen it a few times and have had a handful of conversations with clients and colleagues…with EVERY big Google Algorithm update a different media source will tell you why you should be doing something with them.
Here was the latest email notice Ecreativeworks received:
NOTE: Due to Google’s “Penguin” update last month, press releases distributed online are now considered to be the most natural [...]
Google AdWords: New Phrase & Exact Match Keyword Settings
Last month, Google announced that they will be making a big change that will affect both phrase and exact match keywords. Currently when you use phrase match keywords, you are targeting any search terms that the chosen keyword would fit in. An example would be the keyword “blue widgets, ” which would be triggered by the search term “bulk blue widgets”. Exact match keywords work by only triggering the exact term you are targeting. So, [blue widgets] would only trigger [...]
Comments Continue ReadingPenguin: The Google Webspam Update
Google has just recently released their most recent update. The Google webspam update, also known as the Penguin update. The goal from this update was to try and cut down on the amount of spam that people see in their searches, and to stop rewarding some shady or manipulative practices that websites may have been using. Google has said that this change should impact about 3% of all searches. While most sites should not have any issues with this update, [...]
Comments Continue ReadingGoogle Places Fundamentals
When setting up your Google Places listing it is important to understand the different ways that Google looks at a company. Whether your company specializes in a local market or sells services nationwide, it is very important to understand the key fundamentals of how to optimize your Google Places listing. By understanding the key factors that the Google looks at when determining how a listing shows in their results, you can ensure you are capturing as much market share as [...]
Comments Continue ReadingPDF and Email Reports Now Available in Google Analytics
Anyone who uses Google Analytics on a regular basis knows how many changes Google has made in the “new” version. There are so many great new features, like the Visitors Flow, Assisted Conversions and Site Speed reports, that data junkies have been caught actually smiling!
Until recently however, we had also lost some functionality that we dearly loved: ability to email reports and ability to export into PDF.
But the moment we’ve been waiting for is here! Google announced on April 2, [...]
Make the Most of Your Site Search
Your website’s Site Search is an extension of your navigation. It’s there to be an aid that helps users to find what they need quickly and easily. Site Search is especially important for industrial companies, as we often see large numbers of part number searches with high conversion rates.
Additionally, you can use Google Analytics to track data from your Site Search to help you improve your [...]
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