More New Google Analytics Features
As a web analytics junkie – I am so excited about the changes to Google Analytics that have been happening during 2011. (Well, except the whole privacy scam thing, that one left me really frustrated and disappointed.)
Yesterday, Google announced some new reports that will help you get a clearer view of how visitors move across your site. These new reports are based on aggregated data (no, you still can’t track a single person’s visit) and allow you to see the “most common” paths and fallout points on your website.
The visitors flow report lets you see how visitors enter, move through, and exit your site. For all of us who have dug far into GoAn to find this data in the past, well, we know how awesome this is. You can segment your data to see how visitors from organic behave compared to social media or paid advertising.
There is also a Goal Flow report. This one is super-cool because we’ve been able to set funnels in the past, but visitors don’t always follow the nice, neat paths we lay out for them. Now we can see the most common paths and fallout points, regardless of if they are part of our funnels.
Both of these reports let you do one of the most important things you can do for website success – get to know your website visitors better.
These reports aren’t available to everyone yet, so don’t panic if you don’t see it yet. Google did say they will be rolling them out over the next week to everyone. In the mean time, spend some time getting to know your advanced segments and multi-channel funnels.
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i think links, like the example you have given, could create a biasing effect on visitor’s mind. you shoud try something else.
Comment by camping trailers — February 11, 2012 @ 12:51 am