The Industrial Advantage
Search engine optimization within the industrial market has it’s own very specific challenges. Web pages often have to be targeted toward engineers and specifiers, rather than the simpler end-consumer targeted pages of B2C sites. The information that users are seeking is more technical and detailed, yet still has to be understandable to buyers removed from the technical process, and of course for search engines.
But the industrial market also has [...]
Keyword Research: Getting Started
Let’s sit down together and have a little talk about how we should tackle your keyword research with your new website or even a simple redesign (adding SEO in, if you have not before). First thing I would like to talk about is how we should start thinking about what keyword phrases to brainstorm:
1. Think of phrases that are more than 1 word (this will eliminate a lot of the “broad phrases” that may come to mind).
2. Think of what [...]
Solving the Online Sales Tax Riddle
Sales tax is an important part of ecommerce, but is growing increasingly difficult to keep track of. Ecreativeworks offers a way to make things easier and give your website the sales tax coverage it needs.
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