Now that I Tweet, How Do I Best Monitor What Is Being Tweeted?

If your company or brand is using Twitter as a component of their social media strategy, it’s important to monitor it thoroughly. I’ll show you one of the most important tactics to keep on top of what is being said about your brand.

Often times, users won’t go through the effort of checking to see if your brand has a Twitter account when they want to discuss, have questions about or give accolades to your brand in their tweets.

A perfect example of when monitoring was very useful was when I noticed my client, Plasti Dip, had been featured on The Nate Berkus Show, a network design and lifestyle show. Plasti Dip hadn’t been informed they would be featured on the show and the users that were talking about it on Twitter weren’t referencing the Plasti Dip Twitter account. I found out about this by using Twitter’s Saved Searches Function.

To use this feature, simply login to your Twitter account and type whatever product, company name or branded name you’d like to monitor in the search box and hit return. Once results appear, click on “Save this Search” (see below).

You may also want to think about multiple spellings of your brand or product. For Plasti Dip, I have set up saved searches for the correct spelling of the brand, “Plasti Dip”  as well as a variation with no spaces. As you’ll see in the screenshot below, I’m also monitoring several other of Plasti Dip’s branded products.

Make it a practice to check your saved searches when you’re monitoring your @’s  (Replies) and DM’s (Direct Messages). You may be pleasantly surprised what you stumble upon! If you want to read more on Plasti Dip’s feature on the Nate Berkus show or watch the clip, visit Plasti Dip’s blog.

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