Industrial Ecommerce SEO – Infomercial Style

If your industrial company is like most companies I work with, you’re short on time and long on things to do. Optimizing each and every one of the thousands of products on your ecommerce website probably isn’t at the top of your to-do list (even though it can increase traffic and revenue.)

But if you act now, you can cover SEO basics faster than you think. Many industrial ecommerce solutions have built-in SEO friendly features that let you cut through basic SEO with all the power of a Ginsu knife!

All you need to do is create keyword rich, descriptive product names.

Here’s an example:

Many manufacturer databases give you a name for each product. It might look like this:

CLR 1.25 ACR SHEET

You could use that description on your ecommerce site, but if you tweak it just a little, it turns into a keyword rich product name.

1.25 Inch Clear Acrylic Sheet

For the time it takes you to tweak those product names, you get all this!

Improved Title Tags – many ecommerce solutions use your product name as the default title tag. So, when you improve product names, you improve your title tags too!

Improved Meta Description Tags – Scripts can be written that allow you to insert the product name into a general meta description tag that can save you from having to manually update each description tag.

Improved Category Page Content – many category/subcategory pages don’t have a lot of text on them, so they can miss out on attention from search engines. However, these pages usually have a list of products by the product name. If you have keyword rich product names, your category pages will have keyword rich text by default.

Improved Anchor Text – Product names are often used as the linking text (aka anchor text) on your site. So remember, all those great product names on the category pages we just talked about? Well, you get bonus points because they are the anchor text that links to your product pages.

More Improved Anchor Text – Additionally, if you have cross-selling features on your site like a “customers also bought” or “we also recommend” feature, you’ve just created keyword rich anchor text for those links too.

But wait, there’s more!

Since your keyword rich product names appear in your title and description tags, and search engines often use those tags on the search results pages, you can also improve click through rates to your site.

But wait, there’s even more!!

Your customers also have a better user experience because they can actually understand what you sell and that can lead to increased conversion rates.

What are you waiting for? Act now! Create keyword rich product names and improve the performance of your industrial ecommerce site!

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