A Blog Blog, Question Mark

It may seem kind of inconsequential compared to all the other hard work that goes into creating and maintaining a successful website for your business, but you can get a lot of mileage out of something as simple as a once- or twice-weekly blog post.

Because you can give your site visitors and readers a quick, easy-to-read update on your business’ latest and greatest news, upcoming events, relevant topics, or whatever’s on your mind (though something somehow related to your business is usually best), it’s easy to keep people coming back. With so much of EVERYTHING available today (internet sites, TV channels, etc.), people tend to prefer short, to-the-point content. Update your blog as often as you can, but try to keep it interesting—no one wants to read something boring, even if it only takes them two minutes. The more new, interesting content you post, the more likely people are to keep coming back to read it. This will boost your page views, and will help your site as a whole (Google juice!).

Even if you feel like you’re not the creative, writery type who would keep a blog, do it anyway. It’s easy, and it doesn’t take that long. The more you do it, the easier it will get, and, again, the more content you add to your site, the more people will check in on a regular basis to see what’s new. For example:

• Does your company have a new product available (or even one that’s just in development or testing stages)? Blog about it!
• Is there a big industry conference your company will be taking part in? Blog about it (before, during and after)!
• Even something as minimal as a relevant photo and a good caption will sometimes suffice.

Heck, sometimes you can even write a blog about writing a blog and it will work out. A blog blog?

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