Geeky Pop Culture
For all of you who love geeky pop culture like we do – here’s something fun! Bluewater Productions released a 48-page comic book, “Mark Zuckerberg: Creator of FaceBook.” It’s available in comic book stores for $6.99.
Local Search for National Companies
Local Search has been getting a lot of attention lately – we’ve even included it in our Top 4 SEO Strategies for 2011. For locally-focused businesses, it’s easy to see the benefits. However, nationally-focused businesses can also benefit – especially in the industrial sector. I just read a great blog post at Search Engine Land that goes into detail on the why’s and how’s of nationally-focused companies benefiting from [...]
Explaining SEO to My Grandma, Part II
My grandmother is 89 years old. She just may be the only person left in America with a rotary phone (which she’s been renting from the phone company for 89¢ a week since 1960), and I’m pretty sure the closest she’s come to operating an actual computer is the pay-at-the-pump system at the gas station. Needless to say, she’s a little behind on technology. Not that that’s a problem; anyone born before television was invented has a right to think a “smart [...]
Comments Continue ReadingExplaining SEO to My Grandma
My grandmother turned 89 last month. Almost every time I visit the farm back in Carpio, ND, she needs me to reset her VCR for her, and I have to write a lengthy set of instructions on how to use the remote control to operate the TV and VCR (one or the other she can handle, but not both). When my mom got her a cell phone a few years back, to use “just in case of an emergency,” Grandma replied, [...]
Comments Continue ReadingIndustrial Search Engine Marketing
Wow, what an all-encompassing title that is. I know you are thinking, I run a small job shop and don’t know what that means; ” Why do I need something called Industrial Search Engine Marketing?” I would like you to take a step back and break this apart to see what you really need.
1. You are in the Industrial Market. Right?
2. You want to be found on the Search Engines (Google). Right?
3. Now look at what is left: Marketing, now [...]
Industrial Ecommerce SEO – Infomercial Style
If your industrial company is like most companies I work with, you’re short on time and long on things to do. Optimizing each and every one of the thousands of products on your ecommerce website probably isn’t at the top of your to-do list (even though it can increase traffic and revenue.)
But if you act now, you can cover SEO basics faster than you think. Many industrial ecommerce solutions have built-in SEO friendly features that let you cut through basic [...]
Tone, Style & Other Copywriting Considerations
Writing a blog, you can be pretty loose with your writing style, tone and word choices. It’s a place to let your personality shine through, and let your readers get to know you a bit. But, if you’re writing copy, for a website or anything else, you have to tighten the reigns. It’s much more important to keep your audience in mind in copywriting than it is in blogging.
When it comes to copywriting, you may need to write about a [...]
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