Free Tracking Tools for Email and Twitter

Measuring your email and social media campaigns is an essential part of making sure the money and time you invest in marketing are effective.  Without measuring, you won’t know the best way to use your budget and time. Here are a couple of free tools to help you track your campaigns:

For Tracking Visits from Email Campaigns:
Google Analytics URL Builder – this is great for tracking email campaigns, especially if you’ve bought an ad/link from a 3rd party. Email links show up as “direct traffic” in Google Analytics, so measuring the effectiveness of email campaigns are can be challenging.  You can use the URL Builder to help you create the link that be placed in the email, then you’ll be able to see all the traffic you get when someone clicks on that link and if any of those visits converted.

For Tracking Visits from Twitter:
Goo.gl  URL Shortener – this handy tool works great for social media like Twitter. Long URL’s can be troublesome for the 140 character limit in Twitter, especially if you want to have a detailed comment with it or you expect lots of re-tweeting. Paste in your long URL, click “Shorten” and voila, you’ve got a short URL for your Tweets. Then, log in to Goo.gl with your Google ID and you can see how often that short URL was clicked.

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