Twitter or Twittest?

Twitter has become one of the biggest social media networks in the world. People can follow their friends and family, celebrities, even their favorite submarine sandwich shop—like @erbertgerberts*, for example. Twitter’s quick and easy to use, and since it’s meant for the fast sharing of thoughts and information, in easy-to-swallow snippet form (yes, I know they’re called “Tweets,” but honestly, that’s just ridiculous), it can actually make a mighty fine marketing tool. It’s simple to maximize your company’s presence, and turn your Twitter into a Twittest.

This may be fairly obvious to some, while others may find themselves facepalming because it is so obvious but they didn’t think of it until now (I’m with the latter), but…if your employees have Twitter accounts and they don’t mind spreading the word on their personal feeds (and, unless you run a hitman operation, why would they?), you can update a whole lot more people on company news in a much shorter time. Sure, not everyone who follows your employees’ feeds will be interested in your business’ latest and greatest updates, but maybe one of their followers knows a guy who is (or knows a guy who knows a guy who is). Retweets are rampant on Twitter (“Retweet” is even worse than “Tweet,” but it’s the proper jargon, so there you go), and if even one of your company’s tweets get retweeted, that’s another free update for another who-knows-how-many people. A recent study even showed that links from Twitter feeds were actually more productive for those being linked than “organic” links (I, unfortunately, have no link available to provide legitimacy, but it’s true).

If you have seven people on your company’s SEO team, and they all have Twitter accounts with ten followers each (for example), and they all tweet your company updates, that’s seventy new people who get in on the information. As I said, not all of these people will care, but one of them might. That’s already one more person in the know, and all it took was about a minute of time and 140 characters (or less). That one person can then pass it on to others, who pass it on to others, and so on. Word spreads fast in today’s plugged-in world. And the bird is the word.

* Erbert & Gerbert’s, please send free sandwiches to: Lee Rostad, c/o Ecreativeworks, 13220 Country Road 6, Plymouth, Minnesota. You’re welcome.

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