Have you made a video yet?

I have been reading a lot about how every business needs to incorporate video into their marketing programs.   After about the 10th article or blog post, I am of the opinion that this is necessary  now.  I have also been doing some research with a few of my own industrial clients and have come to the same conclusion:  Do it now!   Even if this means just grabbing the camcorder or even a “flip” camera, going onto your shop floor and taking a quick 2 or 3 minute video that shows your potential customers what it is that you do and how great you do it.   You already have updated your website with some compelling new text (at least I hope you have in the past months, because let’s face it that site of yours has gotten pretty stale), maybe some new pictures or images.  Now, please cap that effort off with a couple of videos.  You can upload them to youtube and easily, painlessly and cost efficiently  embed them on your website.   While you are doing this, please do not forget to optimize those youtube videos and channels–this is very important.  Youtube back links are incredible, and why not send those viewers to your site after they see how great you are.  Here are a couple of examples of  videos and channels that are optimized and are sending some good traffic/sales to them as well:  www.youtube.com/watch?v=Kgb_igxUTSw and www.youtube.com/watch?v=mB7au3Jqj-E As you can see they don’t have to be all business, you can have some fun with them as well.  You can also check out some of our other online marketing ideas on other posts right here or at www.ecreativeworks.com.

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