The Death of Spam?

A recent BBC News article by Gareth Morgan tells a tale that seems too good to be true, but, somehow, is: Over the past few months, the worldwide volume of spam e-mails has dropped by approximately 150 billion per day. Yes, billion with a “B,” and yes, per day. That’s not just great news for anyone with an e-mail account of any kind; it’s also fantastic news for everyone with legitimate business to be done via e-mail messages.

Who among us hasn’t opened their e-mail inbox and found twelve unread e-mails which, at first glance, all appear to be nothing but spam SPAM SPAM! Without a second thought, you delete them all and silently curse whoever sent you all that junk, only to realize later—possibly too late—that one of those messages was actually something you needed to read. It’s frustrating because: A) it probably could’ve been avoided with a little more attention to detail, and B) without all those gosh darn spams in your inbox, you wouldn’t need to worry about paying attention to what e-mail is what anyway. If you’re actually trying to do business through e-mail, a drastic drop in spam e-mails makes life much, much easier.

The BBC article goes on to state that this severe spam shortage probably won’t last long, but even a brief respite from the waves and waves of unwanted junk e-mail is potentially enough to help business e-mail find its focus again. Or rather, help the people who are receiving business e-mail find their focus again—with less spam coming in (even if it’s only for a little while) people are more likely to take the time to check what’s in their inbox a bit more thoroughly, and fewer important, business-related messages will be unintentionally deleted. Hopefully, the slowdown of spam e-mail will last long enough for this to become a habit, and people will continue to monitor their e-mails more carefully (even if it’s only for a little while). This will eliminate the need for follow-up e-mails and phone calls, and will help businesses run more efficiently.

If you do business through e-mails to customers and clients, now is a very good time. And while it likely won’t last forever—the article states that the most active spammers are likely just regrouping to start a new campaign—the spam break we’re all currently experiencing can help e-mail-centric businesses reach new clients and reconnect with old ones more easily than any time in recent memory. Enjoy it while it lasts!

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