Weird & Wonderful SEO Terminology
As someone who got started in the world of SEO not all that long ago, I still occasionally run into industry terms and jargon with which I’m unfamiliar. And, as I mentioned way back in my first blog post for Ecreativeworks, I’m a big fan (possibly the world’s only) of weird words. Since it’s Friday, and it feels like it’s been a really long week, I thought I’d take a somewhat humorous* look at some of the weird and wonderful [...]
Comments Continue ReadingGoogle the Great and Powerful
Lately, I’ve been reading more and more articles about how Google is on the decline, that their searches aren’t as relevant as they used to/should be, etc. I’m not going to say that Google is and always will be the internet’s finest search engine, or that it’s the only thing you need to focus on for SEO. Those statements may or may not be true, but I don’t have the time or energy to make those arguments right now.
My main [...]
SEO is A Lot Like Driving. . .
. . . because it’s not all that hard to do, but not a lot of people are actually good at it. I realized this as I was driving home from work the other day. Most people with driver’s licenses probably took Driver’s Ed first. But, just because they finished the classes doesn’t mean they’re ready to drive in the Indianapolis 500. Similarly, while there’s no shortage of SEO training classes available (just type “SEO” into Google and you’ll get plenty [...]
Comments Continue ReadingHow to Use RSS to Increase Your Efficiency
Perhaps you have seen this symbol: 
on a website.
Is it a double rainbow? A turtle hiding under an umbrella? Neither. It’s the universal symbol for RSS, or, “Really Simple Syndication.” You may also see it appear on some websites like this 
or even like this 
.
The above illustrated RSS symbols inform users of [...]
Better Than a Reality Show
Earlier this week, the SEO team here at ECW was highly entertained by a blog post about Google’s Matt Cutts and John Mu outing a “sketchy SEO company” on a Google Webmaster help forum thread. We couldn’t stop watching this train wreck (think reality show for SEO geeks.)
Short version: this guy was trying to pretend he wasn’t part of the sketchy company in question. However, the Google guys caught on and outed him publicly. Instead of quitting when he was [...]
Have you made a video yet?
I have been reading a lot about how every business needs to incorporate video into their marketing programs. After about the 10th article or blog post, I am of the opinion that this is necessary now. I have also been doing some research with a few of my own industrial clients and have come to the same conclusion: Do it now! Even if this means just grabbing the camcorder or even a “flip” camera, going onto your shop floor and [...]
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