An SEO Thanksgiving
In the spirit of Thanksgiving I would like to share what I as a Search Engine Optimization Specialist am thankful for. I am thankful for Google, who can be the best of friends and the worst of enemies all at the same time. I am thankful that they provide an interesting and ever changing landscape for the online marketing world, although this may be challenging at times, it is what makes me come to work every day ready for a [...]
Continue Reading
Don’t Neglect Your Product Pages
Many companies spend countless hours deciding on the designs and content for their ecommerce website’s home page and general category pages. They agonize over which images to use, what keywords to target and what the layout looks like. Those pages are very important, but it’s the often neglected product pages that can have the biggest impact on conversions.
When you have thousands or tens-of-thousands of products, updating product pages can seem overwhelming. You wonder if all that detailed, and sometimes tedious, [...]
Continue Reading
LinkedIn for Industrial Internet Marketing
LinkedIn recently announced some new features for company pages that help industrial companies with their social marketing efforts. Along with the already present company pages, LinkedIn now lets you build out pages to showcase your products and services, and allows other LinkedIn users to recommend them.
Some of the new product and service page features:
Add banners and images to highlight your offerings
Create detailed descriptions with bulleted lists for features
Link to product or service page, rather than just to the home page
Add [...]
Continue Reading
Designed by Ecreativeworks