Picking Good Keyword Phrases

Picking good keyword phrases is going to be one of the hardest tasks that you will do after deciding to build your Industrial website–or redesign it with Search Engine Optimization in mind.  I will be the first to tell you that there are different schools of thought on this, at least once you are at the stage of researching these keywords for SEO value.  What I am going to cover today is more elementary than that.  I am talking about picking out your initial keywords for the SEO company you will be working with.

First of all you need to take a step back from your internal workings of your company and try to think like your customers.  This is a good time to bring in your sales staff and brainstorm a little.  It is also not a bad idea to bring in a customer service rep or receptionist at this point also.    What you need to find out in this brainstorming session is what your customers search for when they want to find your product.  You may discover a term that you use is not even close to the terms your customers are using, this is a good thing to know for Search Engine Optimization of your website.

Second you need to discuss in depth which products or categories of your business are the most important to you, wouldn’t be a bad idea to write these down for other uses as well.  For example if product A is very important to you and you sell a lot of them we should definitely have some variation of that as a focus keyword phrase on your site.  Most of all be sure that you are listening to your customers, just because you call your product by the “brand” name your customer may be calling it by another name.

Third you need to demonstrate focus on your keyword phrases.  There should be a theme to where you are focusing on the site and as a business as a whole.    You don’t want to spread your focus across too many differing areas, as this will be harder to get rankings and conversions than if you are focused on a common goal.

Always remember that you are building and optimizing your website for your customers and not yourself.  Make sure that everything, including your focus keyword phrases are for your customers ease of use, this will always give you a better ROI both online and offline.

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