Online Marketing – Tracking those Calls from your Website

I have heard this many times:  My contact Us page views have increased,  but my completed forms are not where I would like them to be.  My general answer to this is:  How many of those viewers that went to your contact us page, went there to get your phone number and then gave you a call to place an order?  Most of the time, the response I get is “I don’t know”.  Well, if that is your answer also, you really need to get a handle on how many visitors to your website are actually converting to a sale.  One way to do this is my using a call tracking system.  How this works is you can add a different phone number to your website, or even to a PPC campaign, or even multiple different numbers for different marketing efforts.  This way when a call comes in, you will know exactly where it came from.  These calls can also be recorded and reviewed after the fact.  This creates an opportunity to measure the ROI of your website as a whole, or individual marketing campaigns or efforts.  You can also use this tool to see how your sales/customer service teams are handling your incoming calls.

With this program from Ecreativeworks, you can pick from various programs to fit your needs,  they will even review your calls and send you a report each month if you don’t have the staff or time to do this yourself.  You will then be provided with a report each month that details the quality of the leads, so that you can be sure that they are being acted on by your sales team.

This is something that should be added to any industrial website that would like to get the most out of their online marketing efforts.  Many times, websites are built with the initial desire to increase their market share by expanding their presence to the online world.  What happens sometimes, is that once the site is up and running measurement is set to the wayside.  When that happens, the sales department can quickly lose faith in potential that their website has for them.   Don’t let this happen to your site, be sure to set up some sort of tracking for your site.  If you need help determining what to track, how to measure your website performance or just need some solid online industrial advice, call your Web development team ( or ecreativeworks.com if you don’t have one).

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