Getting started with SEO
As an internet marketer, I am overwhelmed by the amount of data available online related to SEO, SEM and PPC. Everyone, it seems, is an internet marketing specialist or is selling SEO. Searching for “Search Engine Optimization” in Google yields almost 92 million results and Search Engine Marketing” produces almost twice as many (173 million) results! Agencies, consultants, and even newspapers, are selling SEO these days.
Comments Continue ReadingPicking Good Keyword Phrases
Picking good keyword phrases is going to be one of the hardest tasks that you will do after deciding to build your Industrial website–or redesign it with Search Engine Optimization in mind. I will be the first to tell you that there are different schools of thought on this, at least once you are at the stage of researching these keywords for SEO value. What I am going to cover today is more elementary than that. I am talking about [...]
Comments Continue ReadingYahoo Search in US and Canada Now Powered By Bing
Yahoo has announced that their search results in the US and Canada are now fully powered by Bing. You can see the “Powered by Bing” text at the bottom of Yahoo’s SERPs.
It will be interesting to see what impact, if any, this will have for search rankings in Yahoo and Bing. How similar will the SERPs be for these 2 engines with the transition complete? You know we’ll be watching!
(Emotional) Industrial Marketing for Today’s Economy
Industrial websites face plenty of challenges when it comes to the complex B2B buying cycle, especially when the purchases are costly. A whitepaper from GlobalSpec points out that the number of decision makers in a purchase is rarely made by one person; in fact only 7% make purchase decisions on their own. And the greater the cost, the more decision makers are involved in the process.
Because multiple people with varying roles are involved, your [...]
Industrial Blogs – Summary or Full Page?
Jakob Nielsen’s latest usability post had some interesting findings about how people read corporate blogs.
“On corporate blogs, summaries are usually superior to full articles because they let you expose users to a broad selection of topics. Offering more topics increases the likelihood that users will find something that really interests them and thus will click through to read more. (As opposed to leaving.)”
Interesting, because we were seeing similar trends lately and changed our blog’s home page to have summaries rather [...]
Online Marketing – Tracking those Calls from your Website
I have heard this many times: My contact Us page views have increased, but my completed forms are not where I would like them to be. My general answer to this is: How many of those viewers that went to your contact us page, went there to get your phone number and then gave you a call to place an order? Most of the time, the response I get is “I don’t know”.
Comments Continue ReadingImprove Industrial Website Usability with Configurators – Part 2
There are many ways to help visitors find products on your site. We’ve found user-friendly configurators to be one of the best ways to get the right information into the hands of the right people. The problem is that what many people think of as configurators aren’t actually configuring anything, and therefore, missing the boat.
Comments Continue Reading
Designed by Ecreativeworks