International SEO
Web Content Syndication–What is it?
I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now. I believe that this concept will help many industries with their ecommerce solutions in the near future. This will also bring the need to be on top of your Search Marketing game as it will increase the competition levels for many products. Content Syndication seems to be a new “buzz” word in the online Industrial world today. I will see if I can break this down a little for you. In basic theory, this is when a Manufacturer is able to share their catalog, products and information with their distributors. Here is a graphic that may help explain this better:
As you can see this would make sharing the same products with multiple distributors very efficient, you can every decide which product to share with each one on an individual basis. So if, Distributor “A” carries all of you products and Distributor “B” only carries a few of them, you only give them what they sell. This is all taken care of by the Distributor Support Web Content Syndication solutions.
Now down to the reasons that you would even consider this as on option for your online presence:
Syndicate your online catalog for Distributor Use.
Improve product “Speed to Market”.
Control products shown on distributor’s sites.
Offer your distributors use of a product configurator on their site.
Sell more with the simplified and improved Manufacturer/Distributor relationship.
Access to complete online catalog content for your manufacturer.
Continue to use your existing Industrial Website Design.
Improve on your online presence.
Protect relationships of existing customers & prospects.
This solution, in simple terms, provides a copy of the manufacturer’s product/catalog information on the individual distributor’s website. Any participating distributor will be provided the specific product information they carry, they can have the whole catalog/product line or access to individual or groups of products. The manufacturer controls the accuracy of the content as products are updated. As you can see there are many benefits to both sides of this process. If you are interested in knowing more about how this works, please visit www.distributorsupport.com for more details.
