Web Content Syndication–What is it?
I am going to stray a bit from the Search Engine Marketing that I usually cover here and talk about something new that seems to be important for the Industrial Marketplace right now. I believe that this concept will help many industries with their ecommerce solutions in the near future. This will also bring the need to be on top of your Search Marketing game as it will increase the competition levels for many products. Content Syndication seems to be [...]
Comments Continue ReadingImprove Industrial Website Usability with Configurators – Part 1
One of the biggest challenges industrial websites face is helping potential customers find the products and services they need. This is especially true for complex products that require numerous requirements to be chosen prior to quote generation. And for highly customized products, part numbers may not even exist until someone wants to purchase them. Then, add in the complex purchasing cycle for your customers, with different roles like engineers or [...]
Industrial SEO Implementation: Do you have a plan?
Ok, you are an upcoming, growing industrial force in your industry and you recently developed your online presence with a fancy (and shiny) new website. Now what? Do you think it is like that TV commercial from a while ago, that when the owners turned their site live, the traffic was so overwhelming they didn’t know what to do. Well, if that is what happened, congratulations! If you are like most of us starting out online, you need to make [...]
Comments Continue ReadingGreat Industrial and B2B Internet Marketing Blogs
From time to time, I like to share some B2B and industrial internet marketing blog posts that I’ve seen and found interesting. Here are some great posts I saw this week:
Top 8 Trends for Industrial Marketing: The Marketing Maven Blog’s top 8 trends for industrial marketing – gets you thinking about the shift from traditional to online marketing.
5 Steps to Shorten the B2B Buying Cycle: This Search Engine Land article by Kerry Spellman talks about engaging with customers earlier [...]
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