Top 10 Website Copy Basics
- Use bullets and numbered lists to highlight lists rather than lengthy paragraphs full of commas.
- Use titles and subtitles to break up content and make your copy more scan-able.
- Keep paragraphs short.
- Make sure calls to action are clear and simple. Too many calls to action can be as confusing as none.
- Use links to point to additional info on other pages of your site rather than trying to fit everything onto one page.
- Link to additional resources when it is valuable for your visitors, but make sure links open in a new browser window.
- Use keywords in your copy, but make sure it is readable, and doesn’t sound like a broken record repeating the same words over and over.
- Write keyword-rich – not keyword stuffed – title and description tags that summarize what your page is about.
- Use alt attributes to describe images for search engines and visitors using screen readers.
- Proof-read every page on your website to eliminate grammar and spelling errors.
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