LINK JUICE!

I have been reading more and more about the link juice argument in the SEO world  lately.  There seems to be the age old question of Quantity vs. Quality.  On one side (I would refer to as the “old way”), there are the Quantity marketers.  They believe that you need to have a high number of links and don’t seem to care where they are coming from.  Many of these marketers see the “Quick” fix SEO programs.  This almost always includes paid linking programs.  While I will concede that you can increase your rankings in a short period of time (at least for now), these rankings will not hold as the search engines typically don’t care for the “taste” of  irrelevant links.

On the other side (I call the “New Age thinking”) are the Quality link marketers.  These marketers would argue that if the link does not make sense or isn’t relevant, then you should not use it.  They  often believe that the search engines can actually penalize a site for having “bad tasting” link juice.  They would prefer that all of your link juice be of pure quality.

I guess I would fall into the quality side of this argument.  Let’s not just clutter up the web to have lots of links to our sites.  We should follow the ideals behind the search engines to help people find and navigate to what they are looking for easily.    I think that you will see the search engines start to heavily favor “good tasting” link juice in the near future and discard the stuff that is just not that good.  Sorry to all those paid linking services out there, but maybe if you can create better customized links for your customers you will survive.  I am not saying it is going to be easy for any of us, but we should be on the lookout for those links that make sense to our customers and ignore the ones that just “link”.

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