Top 10 Industrial Ecommerce Website Tips
Industrial ecommerce is growing, with more and more industrial and B2B products being sold online every day. What can you do to make sure your industrial website is successful? Here are our top 10 tips for building successful industrial ecommerce websites.
Comments Continue ReadingBack to Basics: Google Guidelines
After working on sites that have been around for years, you seem to forget how they got where they are today. Here’s a list of Do’s and Don’ts from Google Webmaster Support to get your website found, ranked and indexed. Great for those of you who may be thinking about redesigning your site or starting from scratch.
Comments Continue Reading10 Steps To Increase Your Adwords ROI
1.) Split keywords into highly concentrated ad groups based around similar themes or products.
a. This allows for easier ROI tracking, and ensures ad copies are relevant to each ad groups keywords.
b. Which leads me to step 2…
The Great Debate: Graphics VS Content
I have recently been involved in a pretty heated discussion on one of my LinkedIn groups about how many graphics and how much content is ideal on a website. Now as a disclaimer to start off, my opinion is that this is subjective to each individual website, so all following comments are more of “blanket statements” than specifics.
Comments Continue ReadingYou don’t have to be bigger to be smarter.
How many times have you heard that technology will save you time and make you more efficient? I think the underlying assumption is that it will make you smarter too. The old adage that “more” or “newer” is better is a cliché I have often found to be lacking. The internet has made barriers to entry in many businesses much lower and new competitors are just a few clicks away. The ability to compare prices and [...]
Comments Continue ReadingTop 10 Website Copy Basics
Use bullets and numbered lists to highlight lists rather than lengthy paragraphs full of commas.
Use titles and subtitles to break up content and make your copy more scan-able.
Keep paragraphs short.
Make sure calls to action are clear and simple. Too many calls to action can be as confusing as none.
Where PPC & SEO Meet
Many similarities can be drawn between optimizing your website for optimal keyword rankings on search engines, and optimizing your pay per click landing pages for optimal Quality Score in Google Adwords.
Are you hiding your Website?
Ok, you are doing what you know how to do with SEO (search engine optimization) on your company website but is it enough? With Google and the other search engines being the multi-faceted mazes that they are, it is sometimes easy to be hidden without even knowing it. What makes this maze even harder is that your customers now have multi- ways of searching these same search engines. If you haven’t looked at the Google search page closely lately you [...]
Comments Continue ReadingTrack On-Site Search to Improve Keywords & Usability
Site search tracking is a great resource to give you direction to improve Industrial SEO and Usability.
Comments Continue ReadingHow to get your Business found locally–For Free!
These days everything on the internet has to do with personalization and localization. By now, you have probably noticed that you don’t even need to be signed into your Google account for Google to customize your search based on your location. They do this by using an approximate location based on your IP address. For example, you type in dentist with out adding a geo modifier [...]
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