B2B Social Marketing—Yes, it is important!
Awhile back, my fiancé started a new job as a marketing communications manager in a B2B company. During his first week on the job, I remember talking about the responsibilities he was given, one of which was to focus on the social marketing aspect for his product lines. The first thing out of my mouth was “why would you waste your time and money [...]
Video for My Company!?
I am sure that you have heard about the numerous viral videos that find their way to every person in the world ( or so it seems). Most that you hear about are the ones that showcase an upcoming young singer/musician or possibly the “fail” video of someone being very stupid. These are of course not what you are looking for in your corporate video, [...]
Why Rankings Don’t Matter
Search engine rankings alone won’t bring you success. I’m not saying that to diminish how important search engine visibility is for finding new customers. My point is that SEO is only one piece of a very large and complex online marketing puzzle.
I would love to say that SEO is the be-all-end-all online marketing strategy. However, I can admit that SEO efforts don’t exist in a vacuum. Social [...]
Designed by Ecreativeworks