Listen to your Coach, AKA Your SEO Professional

If you have followed some of my previous posts (OK, there have only been 2 for those that are counting) you now know that I coach soccer for boys ages 9-12.  I am going to use them once again to get my SEO thoughts out on “paper”.  We had a game this past week that reminded me a lot of how some companies like to tackle their SEO programs.  I have coached this team for 4 weeks prior to our game  and up to this point they had been following my recommendations and things were slowly improving.  Here is where my analogy begins.   Like many companies that build their new website or do a major redesign, they often really listen to what their SEO team is telling them.  Or asking them to do to make their site found and have web conversions that translate into customers (AKA profit).  Things usually are on the upswing at this point.

Back to the Soccer team:  The kids seemed to have decided that they knew enough to do things “their way” for this game.  Now, here I am on the sidelines screaming to do this, and do that, protect your goal(online conversions for the web people here) and don’t all focus on one point of attack–spread out and pass the ball around.  Ok, now the SEO stuff:  If your company decides to forgo the professional SEO team and try it “your own way”, you may end up like my soccer team last week.  They were destroyed 0-10, it was not pretty and we now have some major work to do to get back on track.

SEO professionals often see companies that go off on their own path for Search Engine Optimization.  They will start focusing on just one aspect, or may ignore the site altogether as far as SEO goes.  Just remember that you need to watch all aspects(the whole field) of your website:  Focus Keywords, local link building, Social Media (Facebook, Twitter, Youtube, LinkedIn, etc.), Press Release submission, tracking your visitor traffic, managing your ecommerce pages, and updating all of your pages on a regular basis so google will remember how important you are to the rest of the world.

I now have my soccer team focusing on their task for this next game and a promise that they will listen to my recommendations, and I am confident that we will get back on the winning track.  If you have left your professional SEO and have seen a decline, I would encourage you to call them up and talk about how to get your site back on the winning (profitable) track once again!

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