Google Making at Least One Change to Their Algorithm Each Day

Matt Cutts, from Google, posted recently posted this Youtube video that has some really interesting information.

He answers the question: “how many changes did Google make to their algorithm in 2009?” The answer – approximately one change for each day of the year. That’s more than 350 changes to their algorithm in 2009!

He also discussed whether or not ‘content is still king.’ Interestingly, great content is necessary, but if no one knows about it, it’s not going to do you much good. You need to show that you’re an authority on the subject to get the full SEO impact.

Although somewhat daunting, it reinforces that SEO isn’t just a project – it’s a process. Getting good results in the search engines requires working at it consistently throughout the year.

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