Listen to your Coach, AKA Your SEO Professional
If you have followed some of my previous posts (OK, there have only been 2 for those that are counting) you now know that I coach soccer for boys ages 9-12. I am going to use them once again to get my SEO thoughts out on “paper”. We had a game this past week that reminded me a lot of how some companies like to tackle their SEO programs. I [...]
Cool Features in Google Street View
If you ever use Google’s Street view to look for local businesses, here’s a cool new feature. Tags for a local business now show in Google Street View, and if you click on them, you can get the detailed information from Google Places. Pretty cool!
High Search Rankings Or Quality Conversions?
To define your SEO/SEM goals for your company website, you first need to know what your main priority is. Now, I know that to most people when they think of hiring an SEO professional, there first thought is that “they will get me to #1 in google for every keyword that I want”. While this may be the case, no one can assure the #1 position for every keyword in every [...]
Online Reputation-The Good, The Bad and The Ugly
Being a victim of identity theft two months ago and now most recently, an email hacker—I have felt that my online reputation and safety has been compromised. Which got me thinking, how does one control their online reputation? I was furious after seeing that my email account has been jeopardized with sending spam (inappropriate, of course) to every person I have ever contacted via email. This includes coworkers, [...]
So You Want to Dominate the Search Results Pages?
Search engines have evolved over time to make the search experience better for users. Although this evolution has made online marketing more complex, it has also opened up new ways for potential customers to find your products and services. You have the opportunity not only to rank in the normal results, but also in results for images, video, shopping, local, and more.
Here are 5 additional ways to get search engine visibility:
1. Local/Maps Search Results. Google will often show local results [...]
Comments Continue ReadingNever Stop Pushing to the Goal!
Inevitably you will reach a point where you think that you just can’t get results for what you are looking for in your web conversions. One thing that you always have to remember in SEO/SEM is that when you are blocked by something, there is always a way around it. Sometimes, it is taking a step back and reanalyzing what you have done in the past, or taking a whole new approach to the project is needed. I see this [...]
Comments Continue ReadingDo you really want more clicks?
In the world of pay per click advertising a large divide is appearing between B2B and B2C advertising strategy. B2B marketers are realizing that the same benchmarks that B2C pay per click advertisers strive for (higher click rates, lower cost per click, higher quality scores), is not always what spells success for the B2B marketer.
In the B2C world more traffic does translate into higher sales, so the cost associated with a higher click rate, optimizing of landing pages, and bidding [...]
The Right Tools for Industrial Social Media
Industrial and B2B companies face a unique set of challenges when entering the social media world. Their audiences aren’t always easily reachable through social media channels like Twitter or Facebook.
That doesn’t mean industrial companies can’t benefit from social media channels. The trick is just finding the right tools for the job.
Maybe we need to think about tools in a different light. Rather than thinking of what social media tools you [...]
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