I Link, Therefore I Am

Internal linking, or linking from one page of your site to another page of your site, is a great tactic for both SEO and usability.

Internal Linking helps with:

• Cross-selling products or accessories
• Additional navigation for your visitors
• Showing search engines which pages are most important
• Helping search engines index deeper pages

So how do you use internal linking to the greatest benefit?

• Use your targeted keywords in the anchor text of links. Avoid using “more” or “click here” for all of your links.
• Make sure you use the canonical version of your URL consistently. For example, use “www.mysite.com” and not “www.mysite.com/index”.
• Use common sense when deciding how many internal links to add to your pages. If your page is filled with too many links, it may be difficult to read and therefore not convert well. Additionally, too many links can decrease the value placed on each link by the search engines.
• Links are calls to action, so really think about what you want visitors to do on a page before you add links. If your goals are to get them to read more about your company, product or services, then additional links is great tactic. However, linking to other pages from your checkout process can lead to distractions that can negatively impact conversions.

Share this: